Brochure text version

Page 1 · Relevant Dealer

Search visibility that drives real results.

Making your Business Relevant

A complete SEO strategy designed for automotive dealers and businesses that want to be found, trusted, and chosen.

• On-Site Optimization — Stronger pages. More visibility.
• Off-Site Authority — Build trust everywhere.
• Structured Data — Help search engines understand your business.
• AI / GEO — Be visible in the next generation of search.

More Organic Traffic · More Qualified Leads · Long-Term Growth

RelevantDealer.com

Page 2 · Relevant Dealer · Search Engine Optimization

On-Site SEO — Stronger pages. Higher visibility.

We actively optimize your website to help it rank for the searches that matter most to your business. Our team makes the changes, adds the content, and ensures every page is aligned with a clear search strategy focused on your business and your market.

• Add and optimize content
• Keyword-focused page structure
• Optimized titles and meta descriptions
• Header structure (H1, H2, H3)
• Image optimization with alt text
• Internal linking strategy
• Location-specific content where it matters
• Remove or replace thin or duplicate content
• Ongoing updates and improvements

One primary search phrase per page

Focused, relevant and geo-targeted for the right audience.

Before

www.yourdealership.com/trucks

Trucks for Sale

We have a great selection of trucks at our dealership. Browse our inventory today.

After

www.yourdealership.com/chevrolet-silverado-1500-denver

New Chevrolet Silverado 1500 in Denver, CO

Shop new Chevrolet Silverado 1500 trucks in Denver, CO. Explore trims, compare features, and find the right Silverado for your needs at our local Chevrolet dealership.

Stronger Pages · Higher Rankings · More Customers

RelevantDealer.com

Page 3 · Relevant Dealer · Search Engine Optimization

Off-Site SEO — Build trust everywhere.

Your visibility doesn’t stop at your website. Relevant Dealer improves your local rankings, business consistency, and off-site authority across the entire web—so more customers can find, trust, and choose your dealership.

• Google Business Profile optimization
• Directory listings and citation management
• NAP+W consistency (Name, Address, Phone, Website)
• Business categories and attributes
• Products, services and inventory posts
• Photos and content updates
• Review management strategy

Structured Data

Help search engines understand your business.

Structured data gives search engines clear, organized information about your content, making it easier for them to understand your business. This improves visibility in traditional search results and emerging AI-powered search experiences, helping you reach more qualified customers.

• Vehicle inventory and products
• Business information and services
• FAQs and Q&A
• Reviews, articles and videos
• Breadcrumbs and local business schema

Example schema types

• Products
• Q&A / FAQ
• Local Business
• Vehicle Inventory
• Reviews
• Articles
• Breadcrumbs
• Events
• Job Postings
• Videos
• Organization
• Software / Services

More Organic Traffic · More Qualified Leads · Long-Term Growth

RelevantDealer.com

Build Authority. Earn Trust. Get Found.

Page 4 · Relevant Dealer · Search Engine Optimization

AI / GEO — Be visible in the next generation of search.

Search behavior is evolving. Customers increasingly ask conversational questions through AI-powered platforms. We optimize your website to be discoverable in both traditional search and emerging AI experiences so your business gets found, trusted, and chosen.

• Review and optimize robots.txt and llms.txt
• Ensure important content is accessible
• Optimize for AI and voice search intent
• Implement structured data to support AI understanding
• Create clear, factual and helpful content
• Monitor visibility across AI platforms

AI Visibility Tracker

We use our own tool ai.relevantdealer.com to measure how often your business is mentioned in AI search responses.

More Organic Traffic · More Qualified Leads · Long-Term Growth

RelevantDealer.com

Be Found Everywhere Your Customers Search.

Page 5 · Relevant Dealer · Relevant Intelligence / Customer Portal

Your business doesn't need another dashboard. It needs answers.

Ask questions of your connected business data. Get useful explanations, evidence and next steps without digging through dozens of reports.

• Ask Naturally — Questions in plain English
• Open Any Report — Detail is always available
• Upload Context — Add reports and files

Standalone platform | Included with Fractional CMO at no extra cost

All services include Google integrations, Budget Tool access and report uploads for AI context.

RelevantDealer.com · Relevant Intelligence

Your data. Your questions. Better-informed decisions.

Page 6 · Relevant Dealer · Relevant Intelligence / Data Normalization

Different systems. One standard.

Bring data from different CRM, DMS, marketing and operational systems into a consistent reporting model - while retaining the context behind every number.

Multiple stores. Different technology.

• Dealership A — AutoMate DMS

  Sales, operations, and available vehicle data

• Dealership B — ProMax CRM + ADF

  Leads and customer activity from supported feeds

• Dealership C — Other endpoints

  Google, marketplaces, files, and other sources

Normalized + Source-Aware

Consistent definitions where data permits

• Marketing — Spend, traffic, channels
• Customers — Leads, calls, follow-up
• Outcomes — Sold data, inventory

Compare rooftops with a consistent framework - not three unrelated reports.

Mappings preserve store identity, reporting periods, and source definitions. Not every system provides every metric.

RelevantDealer.com · Relevant Intelligence

Connect. Normalize. Compare. Act with confidence.

Page 7 · Relevant Dealer · Relevant Intelligence / Budget Tool

Your expense report isn't a marketing strategy.

NADA-informed guidance and real dealership expense data bring spending into focus. See where your budget is over, under, or properly allocated - and why it matters.

Every dollar has a role.

• Core — Your foundation

  Essential tools and presence

• Branding — Build awareness

  Reach and recognition

• Converting — Drive action

  Leads, calls and sales

From forecast to spending decisions

1. Forecast Volume — Sales plan + COAPC
2. Target Budget — Core / Brand / Convert
3. Actual Spend — Over / under plan

15%+ Average annual savings

Participating dealers save over 15% per year while increasing sales.

Based on documented participant results; savings and sales outcomes vary by dealer.

RelevantDealer.com · Relevant Intelligence

NADA-informed guidance | Core / Branding / Converting

Page 8 · Relevant Dealer · Paid Search

More than clicks. Real results.

A strategic, full-funnel approach to paid media that drives the right traffic, the right leads, and more sales.

• Strategic Campaign Planning

  Data-driven strategy across search, PMax, display, video, and vehicle listing ads.

• Conversion-Focused Setup

  We identify and track all key conversion points on your website and configure them as GA4 events for campaign optimization.

• Complete Creative Support

  We create the videos, graphics, and ad copy needed to make your campaigns stand out.

• Direct Access to Google

  We work directly with our Google Partner Representative with regular strategy meetings to optimize performance.

• Flat Fee Management

  No percentage of ad spend. Our recommendations are based on what’s best for your results — not our paycheck.

Google Partner

Direct Support · Regular Strategy Meetings · Campaign Optimization

Search Ads · Performance Max (PMax) · Display Ads · Video Ads · Vehicle Listing Ads (VLAs)

Our process

1. Research & Strategy — Market, inventory, competitors and goals.
2. Campaign Setup — Full-funnel structure across Search, PMax, Display, Video and VLAs.
3. Creative Development — Custom videos, graphics and ad copy.
4. Optimize & Grow — Ongoing management, Google partner support, and performance reviews.

Paid search that moves your business forward.

More Qualified Leads · More Vehicle Sales · Better ROI

Page 9 · Relevant Dealer · Social Media

Real people. Real results.

Paid and organic social media that builds awareness, drives engagement, and brings more customers to your dealership.

• Full-Funnel Strategy

  Awareness, engagement, traffic, leads and sales across paid and organic social media.

• Smart Audience Targeting

  Reach in-market shoppers, local buyers and lookalike audiences with precision targeting and continuous optimization.

• All Ad Types

  Image ads, video ads, carousel ads, collection ads, lead forms, and dynamic inventory ads tailored to your goals.

• Video & Image Creation

  We produce high-quality video and graphics designed specifically for your dealership and your audience.

• Done-For-You Organic Social

  You choose the posting frequency. We create a custom content calendar in advance so you can review, request changes, or approve the plan.

• Automation with Human Oversight

  We use proven tools and automation to maximize performance, with our team monitoring, optimizing, and keeping your brand on track.

Facebook · Instagram · TikTok · YouTube · X (Twitter) · LinkedIn · Google Business

Your custom content calendar

Preview and approve all organic posts before they go live.

Our process

1. Strategy & Planning — Define goals, audiences, platforms and content strategy.
2. Create Content — Custom videos, graphics and ad creative.
3. Publish & Optimize — Launch campaigns and schedule organic content.
4. Measure & Grow — Track performance, make improvements and scale results.

Social media that moves your dealership forward.

More Awareness · More Leads · More Sales · Better ROI

Page 10 · Relevant Dealer · Dealership Websites

Custom-built. Mobile-first. Built to sell.

Our websites are built one dealership at a time, not from a generic template. Each site is carefully tested for the dealership it represents and designed primarily for independent auto dealers, with the flexibility to support franchise dealerships when OEM rules allow.

• Built One Site at a Time

  Each website is custom-built for the dealership it represents.

• Digital Retailing Included

  Integrated shopping tools that help customers move toward purchase.

• Advanced Payment Calculators

  Help shoppers understand affordability faster.

• Specials & Engagement Tools

  Promote offers and encourage action across the site.

• Mobile-First & Fast

  Optimized for phones and built for speed.

• Modern Analytics Standard

  Better user experience and better data collection come built in.

• Cox Automotive — Inventory Integration & Syndication
• CARFAX — Vehicle History & Transparency
• BlackBook — Market Data & Accurate Valuations
• ProMax — CRM Integration & Lead Management

Performance that drives results.

100 Scores · Performance · Accessibility · Best Practices

Our websites are built for top performance, with 100 scores across Performance, Accessibility, and Best Practices.

Beta program results: first participating dealers more than doubled conversions from already well-performing websites.

Our process

1. Discovery — We learn your goals, inventory strategy, and what makes your dealership different.
2. Design & Build — A custom website built around your brand, with the right tools and integrations.
3. Launch — We test, refine, and launch your site with confidence.
4. Optimize — Ongoing support, performance monitoring, and ongoing improvements to help you sell more.

Websites that move your dealership forward.

More Traffic · More Leads · More Sales

Page 11 · Relevant Dealer · Dealership Websites

Connected shopping. Smarter conversions.

Our connected website experiences make shopping easier for customers and more measurable for dealerships. From AI-guided conversations to digital retailing, every touchpoint is designed to reduce friction and increase conversion opportunities.

• AI Shopping Assistant

  Stay connected with shoppers through chat and an in-VDP experience.

• One-Time Data Entry

  Customer information entered once can pre-populate other tools and forms.

• Intent-Based Tracking

  Every button and form action is tracked based on shopper intent.

• Advanced Analytics

  See shopping behavior, likely purchase intent, and stronger conversion reporting.

• Bot Traffic Visibility

  Identify likely bot traffic and separate it from real shopper activity.

• Built-In Optimization

  Use better analytics to focus on what is actually driving sales.

One connected experience

Enter information once. Use it everywhere.

1. VDP — Explore vehicles & get answers with AI.
2. Value Your Trade — Your info pre-populates.
3. Credit App — Same information. No re-entry.
4. Contact Form — Stay in touch easily.
5. Digital Retailing — Complete more online with less friction.

Better experience. Better data.

Our process

1. Attract — Drive the right shoppers to your dealership with a fast, modern website experience.
2. Engage — Use AI, transparent tools, and connected shopping to keep shoppers moving forward.
3. Convert — Turn more shoppers into leads and sales with a seamless, low-friction experience.
4. Measure & Improve — Track performance, understand what drives results, and continuously optimize for higher conversions.

Websites that move your dealership forward.

More Engagement · More Leads · Better Insight

Page 12 · Relevant Dealer · Fractional CMO

The marketing leader your dealership deserves.

A dedicated team. A proven process. Real results. We work as if we work there.

Strategy. Execution. Results.

A Complete Marketing Team · Data-Driven Decisions · Aligned Strategies · More Leads. More Sales. · A True Partner

Decades of automotive experience. Built for dealerships. By dealership people.

What’s included

• Your Fractional CMO Team

  Strategists, paid media experts, SEO specialists, social media pros, content creators, analysts and more — working together as an extension of your dealership.

• Vendor Management

  We work directly with your key partners (Google, Meta, OEMs, Cox Automotive, CarFax, Black Book, ProMax and more) to ensure alignment and maximum performance.

• Business Intelligence

  Our proprietary Relevant Intelligence platform brings together your marketing, website, inventory, CRM and more — giving you a clear, unified view of what’s working and what’s not.

• Budget Alignment

  We help you plan, allocate and optimize your marketing budget based on real data and dealership goals — so you get the best return on every dollar.

• CRM & Sales Process Review

  We review CRM usage, lead handling and sales response times, identify gaps and implement solutions to improve show rates and close ratios.

• Ongoing Strategy & Problem Solving

  We meet regularly to review performance, talk through challenges, find solutions and uncover new opportunities.

Our key partners

Google · Meta · Cox Automotive · CARFAX · Black Book · ProMax

We coordinate with all your partners to create a unified strategy that drives results.

All the benefits of a full-time CMO. Without the full-time cost.

No Salary · No Vacation Time · No Benefits · A Full Team of Experts · Faster Execution · Greater Results

Our process

1. Discover — Learn your goals, challenges and opportunities.
2. Strategize — Build a custom plan aligned to your business.
3. Execute — Our team gets to work across all channels.
4. Measure — Track results with full transparency.
5. Optimize — Continuously improve to drive growth.

A smarter way to grow your dealership. Together.

More Leads · More Sales · A Stronger Dealership Tomorrow

Page 13 · Relevant Dealer · Fractional CMO

A complete marketing team. In your corner.

Strategic leadership. Real execution. Measurable results.

We work as if we work there — aligning strategy, people, processes, and technology to drive more leads, more sales, and a stronger, more profitable dealership.

Dealership People. Dealership Results.™

• Strategic Leadership

  We develop and execute a complete marketing strategy aligned to your goals, market, and inventory.

• A Team of Experts

  Get an entire team — strategy, paid media, SEO, social, content, analytics and more — for less than the cost of a single employee. No vacation time. No benefits. Just results.

• Business Intelligence Included

  Our Relevant Intelligence platform gives you a single view of performance across all systems — marketing, CRM, DMS and more — with AI-powered insights.

• Vendor Management

  We work directly with your vendor partners (Google, Meta, AutoTrader, Cars.com, CDK, Cox Automotive, etc.) to ensure alignment, accountability and maximum ROI.

• Process & Performance

  We review CRM usage, lead response, BDC performance and sales processes to find opportunities, solve problems and drive more sales.

• Dealership Experience

  We’ve worked in dealerships. We understand the business, the challenges, and what it takes to win — because we’ve been in your shoes.

Everything works together.

Paid Search · Paid Social · Video & Display · Vehicle Listings (VLAs) · SEO & Content · Local & Reputation · Email & CRM · Website & Tools · Business Intelligence

One strategy. One team. One goal — more sales.

Real insights. Real action. Real growth.

• Align budgets and eliminate wasted spend
• Ensure consistent messaging across all platforms
• Identify what’s driving sales (and what’s not)
• Provide regular strategy reviews and recommendations
• Bring solutions, not just reports

More qualified leads

Right shoppers. Right inventory. Real opportunities.

More vehicle sales

Turn traffic into appointments, appointments into sales, and shoppers into loyal customers.

A stronger, more profitable dealership

Smarter marketing. Better processes. A partner who’s always in your corner.

More than a vendor. A true partner.

Dealership Experience · Proven Strategies · Real Execution · Measurable Results

Let’s drive growth together.

Page 14 · Relevant Dealer · Website User Consent Tool

Consent choices. Made simple.

One workspace. Every rooftop.

Bring branded privacy choices and consistent consent deployment to every dealership website you manage.

Privacy Built for Performance.

Multiple stores. One platform. Total control.

• Manage Every Rooftop

  Oversee multiple dealership websites and agencies in one centralized workspace. Each site has independent banner branding, tier and settings.

• Your Brand, Your Banner

  Fully branded banners that match each dealership’s look and feel. Offer Necessary (always on), Analytics, Advertising, Personalization, and optionally Identity Resolution.

• GTM or Direct Install

  Deploy via Google Tag Manager using Consent Initialization – All Pages or directly with a script tag.

• Consent Records & Insights

  Review consent activity records for each store. Ads and Advanced tiers include banner engagement analytics.

• Privacy Policy Popovers

  For sites unable to host policy pages, your privacy and terms text can appear directly in a banner popover.

Consent options

Necessary (always on) · Analytics · Advertising · Personalization · Identity Resolution (optional)

How it works

1. Add Stores — Add your dealership websites to the platform.
2. Choose Tier — Select the right tier and settings for each store.
3. Customize — Apply your branding and configure consent options.
4. Deploy — Launch via Google Tag Manager or a direct script tag.

Helps manage consent preferences; legal compliance and vendor tag configuration require separate review.

Smarter tools. Stronger dealerships. Together.

More Trust · Better Data · Stronger Results

Request a walkthrough · RelevantDealer.com