Consulting Services

Showroom, Internet and Phone leads should be responded to with consistency. This builds consumer trust, shortens sales process and increases profits. Does your store:

• Have a workflow for all forms of follow-up?
• Use templates to target specific customers?
• Leverage the Marketing Message through the process
• Measure which processes are working?
• Connect process to Social Media?
• Scrub leads and lead sources?

The Digital environment is ever-changing and staying ahead of all of the players and pieces takes a lot of focus. Let us help so you can focus on your customers and selling more Cars and Service. We offer:

• Marketing Budget Creation and Reviews
• Benchmarks, metrics and reporting
• Vendor Management, Consolidation and Contract Negotiations
• Leading edge-not bleeding edge Focus
• Inventory Feed Management and Repair
• Process Management and Recommendations

The Sales process begins at vehicle acquisition. Getting the car market-ready, promoted properly and ultimately sold takes proper process. Does your store:

• Know your true days to market metric?
• Post prices, photos and descriptions in 2 Business days?
• Give your Sales team Marketing Resources?
• Have visability to Sales KPIs
• Have prices posted consistently on all websites?
• Gain in Market Share every month?

Sometimes we just need to have a coach to help us understand what it all means. With Analytics and Consulting the Dealer receives simple consultation illuminating the top concerns in multiple areas like:

• Pricing Discrepencies
• Positioning against the Competition
• Page Experience/Speed Insights
• Marketing Effetiveness
• SEO/Website Audits
• Competitive Site Reporting