What is DNI?
Dynamic Number Insertion is a script that is placed on your website. This script changes the phone number displayed for every visitor that comes to your website. Once the visitor makes a call, the script creates an event that is then sent to your Google Analytics account. This allows you to see the call, in Google Analytics and your custom reporting, This lets you see the Marketing efforts that generate calls –and those that do not, in addition to being able to listen to those calls.
Why should I care?
Businesses pay a lot of money to gain conversions-Leads, Calls and Chats. Most do well to identify leads that come from these efforts. Chats and calls are often overlooked in how they relate to the campaigns. Relevant DNI provides a simple view to see which Channels, Campaings, Ad Groups and even keywords, lead to those conversations.
In order to find success-you need to be able to measure results.
How Relevant DNI (Dynamic Number Insertion) Works.
Set-up and utlization of DNI is simple and begins working the moment that the script is placed on the website.
One line of ‘ tracking code on all the pages of your site does all of the work. No custom URLs or tags needed.
Tracking code will instantly recognize the channel and geographic location visitors are coming from and show them the correct phone number.
Incoming calls are matched to an exact website visitor. You will instantly know the referring URL, search keywords, landing pages, and ads the caller came through.
When the Customer calls-while on the website or not, the information is sent to Google Analytics and the custom reporting.
The tracking code remembers the original advertising channel for each visitor, continuing to show them the same tracking number each time they visit your site.
Easy to Understand Reporting
Every report is custom made to ensure accuracy. See quickly how many conversations that your website has created. Then easily drill down to see the source of the traffic and the results it brings. This saves you and your team countless hours every week in assembling the information while providing insights not seen otherwise.