There’s no magical formula to ranking on the first page, but Google heavily favors Dealership websites with quality content developed around relevant keywords. Simply placing a keyword as many times as possible within your content will hurt your rankings.
Rankings change all the time, but if you’ve seen a significant drop, it could be due to increased competition under specific search terms, Google penalties, a poor mobile user experience, bad backlinks, or outdated or spammy content.
This could be due to complicated navigation on your site, poor site design, and/or conversion tools that are not customer-friendly. Measuring the customer’s journey, form leads, calls and chats provide insights that not only create better results but also better decisions in all forms of Digital Marketing.
Google takes into account the quality of your backlinks, not the number. You want to obtain links from Automotive based websites, and Local Organizations you are likely already donating to, which will indicate that you’re a knowledgeable and reliable Dealership to do business with.
By setting up a Google My Business account and building a presence on local listings websites (e.g. Yelp, TripAdvisor, etc.), users will be presented with your location and contact information when they make a geographic-based search.
There’s no set timetable for when you’ll start to see rankings improve. Some Dealers see progress within a few months, but many others need a year or more to recover from a Google penalty or clean up their content and backlinks.
