Paid and Organic Socials

Recruiting support for dealerships focused on attracting qualified candidates, improving the hiring process, and building a stronger, more reliable team.

Drive More ROs: Automotive Social Media Strategies for Every Budget

Stop Waiting for the Phone to Ring. Start Showing Up Where Your Customers Live.

You know the feeling of walking through a quiet service bay. Every idle lift is a missed opportunity. While your technicians are sitting on their toolboxes, your local competitors are popping up on the one thing every driver is looking at: their phones.

At Relevant Dealer, we don’t just “post to Facebook.” We build social media engines that turn “scrollers” into “scheduled appointments.”

Paid Social: The Fast Lane to Full Bays

Organic reach is great, but when you need to fill the schedule next week, you need the precision of paid social advertising. We use hyper-local targeting to put your service specials in front of the exact drivers in your backyard.

  • Precision Targeting: We reach owners of specific makes and models within your primary market area (PMA).

  • Retargeting: We stay top-of-mind for people who visited your site but didn’t book that oil change.

  • Clear ROI: No guessing games. We track clicks, conversions, and appointments so you know exactly what your spend is doing.

Organic Social: Building the Relationship

Your dealership isn’t just a business; it’s a part of the community. Organic social is where we build the trust that keeps customers coming back to the dealership instead of the independent shop down the street.

  • Behind-the-Scenes Content: Showcase your master techs and state-of-the-art equipment.

  • Service Tips & Education: Position your dealership as the local expert on vehicle health.

  • Engagement: We handle the comments and messages that turn a “like” into a lifelong customer.

Paid vs organic social

A Campaign for Every Budget

We believe high-end marketing shouldn’t be reserved for the mega-groups. Whether you are a small independent franchise or a large multi-point operation, we scale our social strategies to fit your goals.

FeatureStarter TierPerformance TierEnterprise Tier
Organic Posting2x Weekly4x WeeklyDaily + Stories
Ad ManagementLocal AwarenessConversion FocusedFull Funnel + Video
ReportingMonthly SummaryBi-Weekly Deep DiveReal-time Dashboard

The Fixed Ops Fact: 70% of car buyers say they are more likely to use a dealership for service if they follow them on social media.

Are you giving them a reason to follow you?

Ready to get those wrenches turning?

Don’t let another slow afternoon pass by. Our team is ready to audit your current social presence and show you where the gaps are.

Let’s Talk Social Strategy!