Essential SEO Services
SEO, done well, requires a lot of work, a lot of information and certainly a lot of dilligence. We work smart and hard. For every page, we begin with a plan and then create a solid fondation. Technical details matter and when your Business’ success is dependent on a great search prescence, SEO is the most important (yet easily misunderstood) aspect of your marketing.
We will review the history of your website, your online competition and will develop a strategy outlining the customized, specific approach we will take to optimize your website.
SEO KEYWORD RESEARCH
Extensive research of your industry and recommendations on which keywords and phrases will be most beneficial to optimize and naturally incorporate on each page of your website.
SEO KEYWORD SELECTION
We will hand pick the most relevant keyword phrases for each page of your website, based on the content on each page.
A thorough review of the existing content of your site and we will naturally incorporate the selected keywords within the existing content throughout each page of your website.
META TAG WRITING
We will write visitor focused Meta Tags for your website that will include the following for each page: Title Tag, Meta Tag Description, H1 Tags and Image Tags for each page of your site.
TECHNICAL SEO AUDIT
Some of the SEO issues and items we will look at as part of the technical SEO audit include: 301 redirect, sitemap, duplicate content, 404 issues, broken links, etc.
Our SEO service includes checking to make sure your website is mobile friendly. If it is not, we will make your website responsive to help improve the mobile user experience and pass the Google Mobile Friendly test.
ADDITIONAL SEO CHANGES
If needed we will create a new XML sitemap and will re-write and analyze the URL structure of your website. Also, if your website is not secure, we will make your website secure (HTTPS).
We can work with your website designer to install all of the search engine optimization recommendations or let our expert web developer implement the changes directly to your website.
But wait, there's More
We work closely with Search providers, like Google, to ensure that we are using the latest tools to optimize your websites. We work to be aligned with the vision that Google has, to put the most relevant content in front of the searcher, rather than resorting to grey or black hat methods that can delist your website later or create unnecessary work in the future.
GOOGLE MY BUSINESS
We fully optimize your Google My Business listing, and in many cases, created seperate nested listings that allow the searcehr to get to core Departments quicker. Most Business’ only use less than 10% of the search power of GMB-we get that to 100%.
Ensuring that your business is listed correctly in the more than 80 websites that matter, is a daunting task. We make this easy by ensuring each listing is up to date, and maintained so there are no surprises later.
This is a vital part of a website’s success. Structured data allows the website to state why the page is important, via specific categories. This makes it easier for Google to understand the page and organize the information. less than 15% of websites have structured data.
WHITE HAT SEO
We follow a strict white hat SEO policy with all of your work by following the Google Webmaster Guidelines. This means we create Relevant content and study the resutls to make certain that the content is getting in front of the correct audience.
Manual review of all of the inbound links to your website and your top 3 online competitors. This includes monitoring for bad links and expediting the removal of them.
We can help write custom blog posts, white papers, press releases and other types of content that make sense for your audience
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