Search Engine Marketing (SEM) is the strategy of placing bids on specific keywords or phrases that consumers use on prominent search engines like Google and Bing during their search for products and services.
These are purely text-based advertisements that are displayed at the very top of the search engine results page, marked with the word “ad,” positioning them right before the organic search outcomes.
This approach is highly effective for building brand recognition, enhancing credibility, increasing website traffic, and facilitating lead conversions.
An overwhelming 93% of online journeys begin with a search engine, and 46% of those Google searches are for local information. On average, individuals perform 3 to 4 internet searches daily. Data on search engine marketing reveal that 63% of searchers are inclined to click on Google’s paid advertisements. By strategically positioning your advertisements at the summit of search engine results, you significantly enhance your visibility and chances of attracting potential customers.
