What Dealers need to know about GA4

Should I spend money on 3rd Party sites?

This questions brings about the revolving door of agreements for many Dealers.  Once upon a time there was just Cars.com and AutoTrader.com to consider.  Often we heard of Dealerships signing up for one and canceling the other, only to reverse it months later.  It became a lever to pull and perhaps for some just a method to explain reduction in sales.  

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Do PPC Ninjas Really Exist Or Not?

Proclaimed as digital marketing superheroes with extraordinary powers, these self-proclaimed ninjas often promise miraculous results through their PPC tactics. However, it is essential to separate the myth from reality.

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