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Struggling with inaccurate GA4 data? Learn how to fix attribution issues in GA4 for car dealerships and properly track leads, calls, and campaign performance.

Most dealerships are not tracking phone calls correctly in GA4. Learn how to track phone calls in GA4 for car dealerships and measure real lead performance.

If your GA4 setup is based on “whatever is already tracking,” you are not measuring performance. You are measuring activity.

Use this checklist to validate whether your GA4 setup for car dealerships is actually tracking what matters. If you cannot confidently check these off, your data likely has gaps.

If you read our previous article, you already know the problem.

Most dealerships have GA4 installed. Very few have it set up correctly.

This is where things start to shift.

Think your GA4 is set up correctly? Most automotive dealerships are missing critical tracking, leading to bad decisions and lost revenue. Learn what dealers need to know about GA4 before trusting the data.