Time to outsource your CMO

Time to outsource your CMO

In the highly competitive automotive industry, effective marketing strategies are essential for success. While many dealerships have an in-house marketing team, there is a growing trend towards outsourcing the Chief Marketing Officer (CMO) role. Outsourcing this crucial position can provide numerous benefits, including access to specialized expertise, cost savings, scalability, and a fresh perspective. In this article, we explore the key reasons why automotive dealerships should consider outsourcing their CMO role for a competitive edge in the market.

  1. Specialized Expertise and Industry Knowledge

Outsourcing the CMO role allows automotive dealerships to tap into specialized expertise and industry knowledge. A reputable marketing agency or professional firm will have a team of seasoned professionals with extensive experience in the automotive sector. These experts are well-versed in the latest marketing trends, strategies, and technologies specific to the automotive industry. By leveraging their expertise, dealerships can gain valuable insights, innovative ideas, and effective marketing strategies that may not be available within an in-house team.

  1. Cost Savings and Efficiency

Outsourcing the CMO role can result in significant cost savings for automotive dealerships. Hiring and maintaining an in-house CMO can be expensive, considering the salary, benefits, office space, and additional overhead costs. By outsourcing, dealerships can often access top-tier marketing talent at a fraction of the cost. Outsourcing also eliminates the need for extensive recruitment and training processes, saving time and resources. Additionally, an outsourced CMO can bring efficiency through streamlined operations, optimized marketing budgets, and effective resource allocation.

  1. Scalability and Flexibility

Automotive dealerships often face fluctuating marketing needs and seasonal demands. Outsourcing the CMO role provides scalability and flexibility to meet these changing requirements. A dedicated marketing agency or professional firm can adjust its resources and strategies based on the dealership’s specific needs, whether it’s launching a new vehicle model, running a sales campaign, or targeting a particular market segment. Outsourcing allows dealerships to adapt quickly to market changes, seize new opportunities, and scale their marketing efforts without the burden of maintaining a full-time, in-house marketing team.

  1. Fresh Perspective and Innovation

An outsourced CMO brings a fresh perspective to the table, offering new ideas, innovative strategies, and a different approach to marketing challenges. Being an external party, an outsourced CMO can objectively evaluate the dealership’s marketing efforts, identify areas for improvement, and introduce innovative tactics that may not have been considered internally. This fresh perspective can help dealerships differentiate themselves in a competitive market, drive creativity, and stay ahead of evolving customer demands and industry trends.

  1. Focus on Core Competencies

By outsourcing the CMO role, automotive dealerships can focus on their core competencies—selling vehicles, providing excellent customer service, and managing operations. Marketing is a specialized function that requires continuous learning, adaptation, and staying abreast of the ever-changing digital landscape. Outsourcing allows dealerships to offload the complexities of marketing to experts while dedicating their time and resources to their core business functions.


Outsourcing the Chief Marketing Officer role offers automotive dealerships a competitive edge in the dynamic marketplace. Access to specialized expertise, cost savings, scalability, fresh perspectives, and the ability to focus on core competencies are all compelling reasons to consider outsourcing. By partnering with a trusted marketing agency or professional firm, dealerships can leverage the expertise and resources needed to develop effective marketing strategies, build brand awareness, and drive sales success in the ever-evolving automotive industry.

Should I spend money on 3rd Party sites?

This questions brings about the revolving door of agreements for many Dealers.  Once upon a time there was just Cars.com and AutoTrader.com to consider.  Often we heard of Dealerships signing up for one and canceling the other, only to reverse it months later.  It became a lever to pull and perhaps for some just a method to explain reduction in sales.  

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