When shoppers ask AI tools where to buy a car, service a car, or find the best dealership nearby, your store may be recommended, or ignored, and you would never know. Relevant Dealer’s AI Mention Tracker helps automotive dealers see where they are mentioned, where competitors are winning, and what to do about it.
Dealership marketing has changed again. Customers are no longer relying only on Google searches, dealership websites, and review sites. They are now asking tools like ChatGPT, Perplexity, Gemini, and Claude questions like:
The problem is that these platforms do not give dealerships reporting. They do not tell you when you are mentioned. They do not tell you when a competitor is recommended instead. And they definitely do not tell you why.
That is exactly why we built AI Mention Tracker.
For years, dealerships have invested in SEO, paid search, social media, review generation, and website optimization. But now there is a new layer of visibility that most stores are not tracking at all: AI recommendation visibility.
A shopper can ask an AI platform which dealership in a city is best, which has the strongest service department, or where to buy a specific make or model. The AI gives an answer. That answer influences perception. It shapes clicks. It shapes calls. It shapes showroom visits.
And most dealers never see it happen.
If your dealership is being recommended, that is valuable. If a competitor is being recommended instead, that is a problem. If you are missing entirely, that is a warning.
Relevant Dealer’s AI Mention Tracker asks leading AI platforms the kinds of questions real shoppers ask and tracks whether your dealership is mentioned, how often it appears, and where competitors show up instead.
It gives dealers a practical way to monitor visibility across:
It also helps identify:
This is not guesswork. It is a working system built specifically for automotive dealers.
Relevant Dealer’s AI Mention Tracker asks leading AI platforms the kinds of questions real shoppers ask and tracks whether your dealership is mentioned, how often it appears, and where competitors show up instead.
It gives dealers a practical way to monitor visibility across:
It also helps identify:
This is not guesswork. It is a working system built specifically for automotive dealers.
AI platforms do not operate in a vacuum. Their answers are influenced by the broader digital footprint a dealership creates.
That includes things like:
This is the part dealers need to understand.
And they should not.
These are consumer-facing AI systems, not dealer dashboards.
So if a shopper asks who the best dealer is in your market and your competitor keeps getting named, you are not going to get an alert from the platform. You are not going to get a monthly report from the AI company. You are not going to get a warning that you are being left out.
That is why we built a platform to ask questions for you, track the answers, score mentions, and highlight gaps.
That means it is designed to support tracking around:
It is also built to be simple enough for a dealer principal, GM, marketing manager, or agency partner to use.
The goal is not to drown people in data. The goal is to surface what matters.
Monitor how often your dealership appears in ChatGPT, Perplexity, Gemini, and Claude.
See the real responses returned by each platform for each tracked query.
Begin with the end in mind. It is highly recommended to use AI to create two lists. Key phrases and mentions.
For Key Phrases, use a prompt such as: “Please write a list of search terms that customers of (website url) would use to find vehicles for sale, vehicle service, and vehicle parts. Please include city and state in each key phrase and provide it in a comma-separated format.”
Then review the list and refine. The Relevant Dealer’s AI Mention Tracker accepts comma-separated key phrases to simplify input.
There is no preset limit on the number of key phrases; however, processing may take longer. Regular members may add and edit key phrases as often as they would like.
It is important to include variants (e.g., CHEVY for Chevrolet Dealerships) and common misspellings of the business name.
In the Mentions section, you will find that the Dealership name + City + State will automatically populate, as well as the URL. Feel free to add more.
Once you have your lists ready, visit the AI Mention Tracking Tool website and click Get Started.
At the top of the account creation page is a self-guided tour prompter that will explain the fields to ensure understanding on setup.
The sign-up process has been streamlined to request only the information needed for the tool to function properly, while keeping data entry as minimal as possible. Please complete each field carefully and accurately, as the information provided will directly affect setup and reporting. Once registration is submitted, the entered email address must be verified before you can continue.
If you want, here is a fuller step-by-step version with language for each field:
Step 1: Create your account
Begin by entering your account details. This includes your username, email address, and password. Use an email address you can access right away, since you will need to verify it before moving forward.
Step 2: Enter your business information
Next, provide your business details. Start with your business name, which should match the name customers know and use to search for you. If you have a website, enter the full website URL.
Step 3: Add your city, state, and ZIP code
Enter the primary city, state, and ZIP code for the business. This information helps the platform understand your market area and supports more accurate search phrase development and mention tracking.
Step 4: Define what customers will search for
In the field labeled What Will the Customer Search For, enter the search phrases a customer might realistically use when asking AI tools about businesses like yours. These should be natural, intent-based phrases such as “Chevy dealer in Goshen” or “best place to buy a used Ford near Elkhart.” Enter at least 3 search terms. Press Enter or use a comma after each term to add it.
Step 5: Add mention terms
In the Mention Terms field, enter the names, variations, or website terms that should count as a valid mention of your business. This can include your business name, shortened versions of the name, common misspellings, or your domain name. This field is optional, but completing it will improve tracking accuracy.
Step 6: Verify your email address
After submitting the form, check your email for a verification message. You must verify your email before you can proceed with setup or begin using the platform. If you do not see the email, check your spam or junk folder.
Step 7: Review before submitting
Before finishing, review all information for accuracy. Because the platform uses this information to monitor visibility, mentions, and search behavior, even small errors can affect results.
Reminder: As a Free Account Member, you can enter this information only once. Please contact us for assistance if needed!
Next you will receive an email from support@relevantdealer.com.
Please click the link in that email to verify your email address.
Please be sure to check junk / spam folders if you do not see the email right away. If you still do not see it, please email us directly for assistance.
Relevant Dealer reserves the right to revoke account access at any time.
See visibility scores, keyword-level results, exact responses, missed opportunities, and competitor recommendations.
Use the recommended actions to strengthen local SEO, content, entity signals, and authority.
As content, SEO, GBP, reviews, and authority improve, your visibility can improve too.
We work with automotive dealerships every day. We know how much time and money go into SEO, content, paid search, websites, reviews, and local visibility.
Dealers need a way to understand how they are being represented in AI-driven discovery without waiting for a platform to hand them that data. That is not coming.
AI Mention Tracker helps dealers see the new layer of visibility that is already influencing shoppers.
AI Mention Tracker is a platform built for automotive dealers that checks whether AI tools mention your dealership when asked relevant shopping and service questions. It simplifies thousand of lines of text into a simple comparable metric that is easy to understand.
The platform is designed to help track visibility across ChatGPT, Perplexity, Gemini, and Claude.
Since many other AI Chat tools actually leverage these LLMs it only makes sense to focus on the cornerstones so Dealers can ensure wins across their differences.
Absolutely. Enterprise customers also have access to the comparison tool that allows them to compare and contrast sister stores, competitors and model stores.
No. Consumer AI tools do not provide dealership visibility reporting, which is why this platform exists.
These platforms protect the user by keeping conversation with the seeker private. Just as it should be. So reporting in not likely to be available anytime soon.
Relevant Dealer’s AI Mention Tracker can follow dealership, city, service, used inventory, brand, and model-specific prompts based on how real shoppers ask questions.
The Dealership can add as many tracking terms, called key phrases, as they would like.
To purchase, please set-up an account with the steps above and then select upgrade on the left-hand menu
Start free, upgrade when you're ready. Cancel any time.
