Relevant DealerRelevantDealer
The Flagship Offering

Your Chief Marketing Officer.

You don't need another agency pitching you a dashboard. You need a senior operator who sits on your side of the table, orchestrates your vendors, and aligns marketing spend with showroom realities.

Three Pillars

A clear plan, a structured budget, and revenue.

Most businesses spend on marketing without a clear plan or measurable results. We fix that — by defining your audience, structuring your budget around what drives growth, and running campaigns that actually increase revenue.

Forecast × COA

Defining Budgets

Most dealers operate without a structured marketing budget tied to measurable outcomes. We install a monthly framework built around three categories — Core, Branding, and Converting — that exposes wasted spend and shows exactly how each dollar contributes to performance.

Data-Driven Segmentation

Developing Audiences

Campaigns and the budgets behind them are structured with purpose. Whether we manage your campaigns directly or orchestrate existing partners, we use first-party and enriched data to identify and segment audiences that match your branding and conversion goals — and continuously optimize them.

The Only Metric That Matters

Increasing Revenue

Revenue is the one metric every business understands. If your marketing isn't moving that number upward, it's time for a change. We eliminate wasted spend and build high-performing campaigns with one singular goal — driving measurable growth to your bottom line.

The Budget Framework

Core, Branding, Converting.

Every dollar in your marketing budget belongs in one of three buckets. We use this model to expose underutilized spend, justify investment to ownership, and make sure flex media is split correctly between top-of-funnel awareness and high-intent conversion.

Fixed
Core

The non-negotiables that keep your dealership operational online.

  • Website
  • Chat tool
  • Photo & trade tools
  • Digital retail
  • Credit app
  • Marketing manager
  • Events
  • SEO
  • Review management
25%
Branding

Top-of-funnel awareness that keeps you top-of-mind in your PMA.

  • Billboards
  • OTT / CTV
  • Radio
  • Television
  • Print
  • Display ads
  • YouTube pre-roll
  • Streaming audio (Spotify / Pandora)
  • Sponsorships
75%
Converting

High-intent media designed to turn shoppers into VDP views and showroom visits.

  • Paid search
  • Retargeting
  • Email
  • Paid social
  • VLAs
  • Geo-fencing
  • Site conversion tools
  • Edmunds & CarGurus

Flex spend is typically allocated 25% to Branding and 75% to Converting — adjusted monthly based on inventory aging, season, and your forecast.

The Cadence

A fractional CMO is useless if they aren't integrated into your daily operations. We build a rhythm that keeps marketing connected to sales and service.

  • W

    Weekly Leadership Alignment

    Every week, we meet with your GM, GSM, and fixed ops directors. What inventory is aging? What bays are empty? We pivot the spend accordingly.

  • M

    Monthly Vendor Accountability

    We review the performance of every agency and software vendor you employ. We hold them to hard KPIs so you don't have to.

  • Q

    Quarterly Roadmap & Budget

    Strategic planning for co-op compliance, market shifts, and major technology implementations.

Partner Orchestration vs. Full Execution

We adapt to your current setup:

Scenario A: You have agencies you like.

Great. We don't fire them. We manage them. We become your internal point of contact, directing their strategy and ensuring they work together.

Scenario B: You need the work done.

Our internal team steps in. We run the SEO, Paid Search, Social, and Data ops directly, eliminating the bloated agency markup.

Frequently Asked Questions