Legal

Privacy Policy

Effective Date: April 2, 2020

Relevant Dealer (“Relevant Dealer”, “we”, “our”, or “us”) respects your privacy and is committed to protecting your information. This Privacy Policy explains what we collect, how we use it, and the choices you have.

If you have questions, contact us at support@relevantdealer.com.

1. Information We Collect

Information You Provide

When you interact with our website or services, we may collect:

  • Name
  • Email address
  • Phone number
  • Company or dealership name
  • Any other information you choose to provide

Automatically Collected Information

We may collect:

  • IP address
  • Browser and device information
  • Pages visited and interactions
  • Date/time of visits
  • Cookies and tracking data

Identity Resolution / Visitor Identification

In some cases, we may use tools or partners to associate anonymous website activity with known business or contact information. This allows us to better understand how our website is used, improve marketing performance, and deliver more relevant communications.

This may include linking browsing behavior with publicly available information or third-party business data.

Information from Third Parties

We may receive data from partners, service providers, or publicly available sources to improve our services.

2. How We Use Your Information

We use information to:

  • Provide and improve our services
  • Respond to inquiries and support requests
  • Communicate relevant updates or offers
  • Analyze performance and usage
  • Maintain security and prevent fraud

3. Client (Customer) Data

If you use Relevant Dealer as a business, you may provide customer or lead data.

  • You are responsible for how that data is collected and used
  • Relevant Dealer acts as a service provider/processor
  • We do not have a direct relationship with your customers

If you are a customer of one of our clients, please contact that business directly.

4. How We Share Information

We may share information with:

  • Service providers (hosting, analytics, email platforms)
  • Business partners supporting our services
  • Legal or regulatory authorities when required

We do not sell personal information.

5. Data Security & Retention

We use reasonable safeguards to protect your data. However, no system is completely secure.

We retain information only as long as necessary to:

  • Provide services
  • Meet legal obligations
  • Resolve disputes

6. Cookies & Tracking

We use cookies and similar technologies to:

  • Improve functionality
  • Analyze usage
  • Enhance user experience

You can control cookies through your browser settings.

7. Your Privacy Rights

Depending on your location, you may have the right to:

  • Access your personal information
  • Request correction or deletion
  • Limit or object to certain processing

To make a request, contact support@relevantdealer.com.

8. California Privacy Rights (CCPA Notice)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including:

Your Rights

You have the right to:

  • Know what personal information we collect about you
  • Request access to the personal information we hold
  • Request deletion of your personal information
  • Request correction of inaccurate information
  • Know whether your information is shared or disclosed and to whom
  • Not be discriminated against for exercising your privacy rights

Categories of Information We Collect

We may collect:

  • Identifiers (name, email, phone, IP address)
  • Commercial information (services requested or used)
  • Internet activity (website interactions)
  • Inferences or derived data, such as associating website activity with a business or contact profile

How We Use This Information

As outlined above, including:

  • Service delivery
  • Communication
  • Analytics and improvement
  • Security and fraud prevention
  • Understanding website visitors and improving marketing effectiveness

Do Not Sell or Share

Relevant Dealer does not sell or share personal information as defined under CCPA.

Submitting Requests

To exercise your rights, contact support@relevantdealer.com. We may need to verify your identity before processing requests.

9. Marketing Communications

You can opt out of marketing emails at any time by:

10. Third-Party Services

Our website may include links or integrations with third-party services. We are not responsible for their privacy practices.

11. Children’s Privacy

Our services are not intended for individuals under 18. We do not knowingly collect data from children.

12. Updates to This Policy

We may update this Privacy Policy periodically. Changes will be posted here with an updated effective date.

13. Contact Us

Relevant Dealer
support@relevantdealer.com