Recruiting
Talent Acquisition Marketing
Great dealerships run on great people. We apply advanced marketing tactics to your recruiting efforts, helping you attract top-tier sales professionals and certified technicians.
What We Deliver
- Employer branding
- Technician targeting
- LinkedIn campaigns
- Application optimization
Why Dealership Recruiting is a Marketing Problem
The technician shortage is not going away. Competition for certified service technicians — ASE, Master Tech, EV-certified — has never been higher, and the best candidates have options. Treating recruiting as an HR function instead of a marketing function means posting on Indeed and hoping. We run recruiting like a paid campaign: targeted audiences, compelling creative, and a conversion funnel that gets qualified candidates to apply.
- Employer brand audit: how your dealership appears to job seekers on Google, Glassdoor, Indeed, and LinkedIn
- Targeted LinkedIn campaigns for sales managers, F&I managers, and fixed ops leadership
- Meta recruiting ads targeting ASE-certified technicians by geography and automotive employment history
- Google Jobs integration and structured job listing data to surface openings in search results
- Landing page optimization: dedicated career pages that communicate culture, compensation, and benefits clearly
- Application funnel analysis: identifying where candidates drop out of your application process
Roles We Recruit For
We understand the specific requirements for each dealership role and build targeting and messaging accordingly.
- Service technicians (lube, B-tech, master tech, EV-certified)
- Service advisors and BDC representatives
- Sales consultants and internet sales managers
- F&I managers and desk managers
- Parts department staff
- Fixed ops and general management
Built For
- Dealers with open technician positions that have been hard to fill for 60+ days
- Dealer groups expanding to new rooftops who need to hire quickly
- Stores adding EV service capacity who need technicians with specific certifications
- Dealers whose Glassdoor or Indeed reviews are suppressing applicant interest
- Automotive SaaS companies recruiting dealer-facing sales and account teams
A Simple Process
- 01
Employer brand and career page audit
- 02
Audience and job board strategy
- 03
Campaign creative and launch
- 04
Application funnel optimization
We measure cost-per-applicant and cost-per-hire — not just impressions on job boards.