Paid Search
High-Intent Google & Bing Ads
Stop bidding against yourself. We structure paid search campaigns to capture high-intent buyers, dominating your local market while maintaining efficient cost-per-acquisition metrics.
What We Deliver
- VIN-level dynamic ads
- Negative keyword management
- Competitor conquesting
- Local service ads
What We Manage
Most dealer Google Ads accounts are structured by vendors whose incentive is spend volume, not efficiency. We audit, restructure, and actively manage campaigns with a single focus: the lowest cost-per-VDP-view and cost-per-lead your market allows.
- Search campaigns: new and pre-owned model terms, competitor terms, and local service queries
- VIN-level dynamic inventory ads: automatically generated ads for every in-stock unit, updated daily from your DMS feed
- Negative keyword management: eliminating spend on research queries, out-of-market clicks, and irrelevant brand terms
- Competitor conquesting: targeted bids on rival dealer and OEM brand terms
- Local Service Ads: Google's verified lead product for service departments
- Performance Max campaigns: structured with proper asset groups, audience signals, and brand exclusions
- Bing/Microsoft Ads: reaches an older, higher-income buyer demographic that converts at lower CPCs
- Remarketing: pixel-based audiences segmented by SRP vs. VDP visitor, plus CRM email list uploads for exclusions
How We Cut Waste
The average dealer is losing 25–40% of their paid search budget to wasted spend: out-of-market impressions, branded cannibalization (bidding on your own name against organic results you already rank for), model queries with no available inventory, and vendor overlap where two vendors bid the same keywords against each other.
- Full account audit in the first 30 days — every campaign, ad group, and keyword reviewed
- Branded vs. non-branded budget segmentation so you're not paying to appear for searches that would click organic anyway
- VIN-level suppression: pulled inventory is automatically removed from campaigns within 24 hours
- Vendor deduplication: we identify and eliminate overlap if you run co-op programs through multiple vendors
- Geographic bid adjustments refined by your actual closing radius (not a generic 30-mile radius)
- Device and time-of-day bid modifiers calibrated to your CRM close-rate data
Reporting & Attribution
You get a dashboard that connects spend to outcomes — not a vendor report designed to make their own numbers look good.
- Cost per VDP view by campaign and model
- Call and form lead volume attributed to paid search specifically
- Share of voice vs. primary market competitors
- OEM co-op reimbursement documentation
- Monthly pacing report so you always know where you are against budget
- Integration with your CRM to close the loop on sold units
Built For
- Franchised dealers with active OEM co-op programs
- Dealer groups managing multi-rooftop paid media
- Stores currently running Google Ads through an OEM vendor with no transparency
- Pre-owned stores competing against franchise dealers with larger ad budgets
- Dealers who have tried paid search and concluded it 'doesn't work'
- Fixed ops teams wanting to fill service bays with targeted service-query campaigns
A Simple Process
- 01
Account audit & waste analysis
- 02
Campaign restructure & VIN feed setup
- 03
Launch with initial bid strategy
- 04
Weekly optimization cycles
- 05
Monthly performance review
Your account, your data — we never hold your campaigns hostage if you leave.