Lifecycle & Retention Email
Turn your CRM from a digital rolodex into a revenue engine. We build automated email workflows for unsold leads, service reminders, and lease expirations.
What We Deliver
- Automated journeys
- List segmentation
- Deliverability management
- A/B testing
Lifecycle Journeys We Build
A customer's relationship with your dealership spans years — from initial inquiry through purchase, service visits, trade-in, and repeat purchase. We build automated email sequences for every stage of that lifecycle.
- Unsold lead nurture: multi-touch email sequence for leads that didn't convert, with dynamic content that updates to reflect current inventory and pricing
- Post-purchase onboarding: welcome series that introduces new owners to your service department and increases first-service retention
- Service reminders: mileage and time-based reminders triggered from your DMS service history
- Lease maturity: automated sequence starting 120 days before lease expiration with early termination offers and upgrade inventory
- Service defector win-back: triggered email journey for customers who have gone 12+ months without a service visit
- Conquest sequences: email journeys for conquest garage data lists that have opted into communication
Deliverability & List Health
A large CRM list is worthless if your emails land in spam. We manage the technical and hygiene factors that determine whether your messages reach the inbox.
- Domain authentication: SPF, DKIM, and DMARC configured to pass email security checks
- IP reputation monitoring and warm-up for new sending infrastructure
- List hygiene: hard bounce removal, unsubscribe suppression, and engagement re-permission campaigns for cold segments
- Spam score testing before every send
- Inbox placement testing across major clients (Gmail, Outlook, Apple Mail)
- CAN-SPAM and CCPA compliance review on all campaign creative
Built For
- Dealers with a large CRM list who send only generic monthly blast emails
- Fixed ops departments that want automated service reminder sequences
- Stores losing lease customers to competitive dealers at lease maturity
- Dealer groups who need consistent lifecycle journeys across all rooftops
- BDC teams who want automated follow-up sequences for unsold internet leads
A Simple Process
- 01
CRM audit and list segmentation
- 02
Journey design and copywriting
- 03
Platform build and automation setup
- 04
Deliverability testing and launch
- 05
Monthly performance reporting
We build inside your existing CRM and email platform — no migration required.