Relevant Connect
Automated Visitor Email Follow-Up
Relevant Connect emails identified website visitors within 45 minutes — and keeps the conversation going for 30 or 90 days with sales and service flows that shift based on engagement. Dedicated sending infrastructure protects your domain reputation and ensures messages land in the inbox, not spam.
What We Deliver
- 45-minute first-touch automation
- Engagement-driven sales & service flows
- Dedicated email infrastructure (no blacklist risk)
- 30 or 90-day cadence options
Why Speed Matters
Studies consistently show that a lead contacted within five minutes is dramatically more likely to convert than one contacted after an hour. Most BDCs can't respond to every anonymous visitor — they only see visitors who fill out a form. Relevant Connect automates the first touch for every identified visitor, so no in-market buyer leaves your site without hearing from you.
- First email delivered within 45 minutes of the visitor leaving your site
- Dynamic content: email content adjusts based on which VDPs and service pages the visitor viewed
- Sales flow: multi-step sequence focused on the vehicle of interest, trade-in value, and financing options
- Service flow: separate sequence for visitors who primarily viewed service pages, focusing on appointment scheduling
- Engagement branching: if the visitor opens and clicks, the sequence accelerates; if they don't engage, frequency reduces to avoid spam complaints
- Unsubscribe and suppression management: opt-outs honored immediately and suppressed from all future sends
Dedicated Sending Infrastructure
Sending automated email from your dealership's primary domain is risky — high-volume automated sends can damage your domain reputation and land your normal business email in spam filters. Relevant Connect uses dedicated subdomains and IP addresses so your sales team's email deliverability is never at risk.
- Dedicated sending subdomain (e.g., mail.yourdealer.com) isolated from your primary domain
- Dedicated IP addresses warmed and maintained to preserve sender reputation
- DKIM, SPF, and DMARC authentication configured for the sending subdomain
- Bounce and complaint rate monitoring with automatic suppression of hard bounces
- Inbox placement testing before any new template goes live
- Monthly deliverability report: bounce rate, open rate, spam complaint rate, and inbox placement score
Built For
- Dealers who use Relevant View for visitor identification and want automated email follow-up
- Stores with a BDC that cannot manually follow up with every anonymous website visitor
- Dealers who want to nurture in-market shoppers who visited VDPs but didn't submit a lead form
- Fixed ops departments who want automated follow-up with visitors to service pages
- Marketing teams who want to activate identified visitor lists without relying on paid retargeting spend
A Simple Process
- 01
Visitor identification integration with Relevant View
- 02
Email flow design and copywriting
- 03
Infrastructure setup and authentication
- 04
Testing, QA, and launch
Relevant Connect works best alongside Relevant View — the two platforms are designed to operate together.