The Operating System

How We Work.

A step-by-step breakdown of how we install our fractional CMO playbook into your business.

01

Discovery & Audit

We don't guess. We audit your GA4, your CRM, your current vendor contracts, and your inventory pipeline. We find out exactly where you are bleeding money.

02

The Plan

We build a 90-day sprint roadmap. We identify which vendors to keep, which to cut, and where Relevant Dealer needs to step in to execute natively.

03

Execution & Orchestration

We go to work. If we are running the stack, we launch the campaigns. If we are orchestrating partners, we set the KPIs and hold the weekly alignment meetings.

04

Measure & Attribute

We implement proper data warehousing and offline conversion tracking (DNI) so we can tie every dollar spent to a physical showroom visit or phone call.

05

Top-Down Training

Leads are useless if the BDC mishandles them. We train your team on how to talk to the specific types of customers our marketing generates.

Ready to install the system?

Schedule a Strategy Call