Website integrationA conversational shopping assistant powered by Anthropic Claude
A customer-facing assistant on your website that answers dealership questions, helps shoppers explore inventory in plain language, and captures leads when they are ready to talk to a person.
Shoppers do not think in filters. They think in sentences: something with three rows under thirty thousand, a truck that can tow a camper, do you have anything that is good on gas for a new driver. On the websites we build, Anthropic's Claude powers a conversational shopping assistant that can take those sentences and turn them into a useful conversation grounded in your dealership's information and current inventory. It answers common dealership questions, helps visitors explore vehicles, and offers a clear path to a real person when the shopper is ready. It is an assistant, not an oracle. It can make mistakes, and it does not approve financing.
Note: Availability depends on your dealership's provider agreements, account access, and website configuration. Features described here apply to the websites Relevant Dealer builds and are not an endorsement by the provider.
What shoppers can do with it
The assistant works from the information we provide it: your hours, location, policies, and the inventory currently on the website. That grounding is what makes it useful instead of generic.
- Ask about hours, directions, services, and dealership policies
- Describe needs in plain language and see matching vehicles
- Compare vehicles currently listed on the website
- Leave contact details to continue with a staff member
An example at 10:40 at night
A parent is browsing after the kids are asleep. They ask whether you have an SUV with third-row seating and good safety ratings for under a certain budget. The assistant points them to listed vehicles that match the stated budget and seating, explains what it can and cannot confirm, and offers to have someone follow up in the morning. The parent leaves a name and phone number. When your team arrives, there is a lead with context instead of an anonymous bounce.
Lead capture with context
When a shopper chooses to share contact information, the conversation summary travels with the lead so your staff does not start from zero. Leads follow the same delivery path as other website inquiries, including CRM delivery where configured. The shopper always knows they are talking with an automated assistant.
Guardrails and honest limits
The assistant is instructed to stay within dealership topics and to defer to staff on anything it cannot confirm, such as final pricing, trade values, or vehicle availability at a given moment. It does not approve credit or promise financing terms; finance questions are routed to your prequalification or application tools and your team. Like any language model, it can occasionally be wrong, so it encourages shoppers to confirm important details with the dealership. We review conversation patterns over time to improve its instructions.
Keeping the assistant current with your store
An assistant is only as good as what it knows. Because it reads the inventory already on your website, newly imported vehicles become part of its answers after the next update, and vehicles marked unavailable are handled according to how inventory reconciliation is configured. Store details such as hours, holiday closures, and service offerings are maintained with your team, so tell us when they change. A short review of real conversations every so often shows which questions shoppers ask most, which is useful information for your website content as well as for the assistant itself.
For website visitors
- Direct customer feature: answers at any hour in plain language, without hunting through menus.
- Easier inventory discovery for shoppers who do not know which filters to use.
- A simple handoff to a real person when they are ready.
For your dealership
- After-hours conversations can become leads instead of lost visits.
- Leads arrive with conversation context, so follow-up starts informed.
- Repetitive questions are handled before they reach the phone.
Frequently Asked Questions
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Want this working on your dealership website?
We build custom dealership websites with practical integrations like Anthropic Claude Shopping Assistant, configured around your providers and how your customers shop.