Social
Community & Conversion
We build your brand organically while running highly targeted paid social campaigns that put the right inventory in front of the right in-market buyers on Meta and TikTok.
What We Deliver
- Dynamic inventory ads
- Community management
- Lead generation forms
- Video content distribution
Paid Social: Inventory in Front of In-Market Buyers
Meta's catalog ads and TikTok's auto inventory product let us serve specific vehicles from your lot to buyers who are actively researching purchases — matched by vehicle type, price range, and behavioral signals. We structure these campaigns to drive VDP traffic and leads, not just impressions.
- Meta dynamic inventory ads: automated ads generated from your live DMS feed, updated daily
- Facebook and Instagram Lead Gen forms: native lead capture without sending users off-platform
- TikTok automotive ads: short-form video inventory spotlights for a younger, in-market audience
- Retargeting: pixel-based audiences built from your VDP visitors and CRM email lists
- Lookalike audiences: expand reach to people who look like your best buyers
- Conquest targeting: geographic and interest-based audiences in your PMA
Organic Social: Building Your Brand Between Buys
Car purchases happen every 3–7 years. Organic social keeps your dealership top-of-mind during the long stretches between transactions — and it influences the buyer's perception of your brand before they ever step on the lot.
- Content calendar: 3–5 posts per week across Facebook, Instagram, and TikTok
- Inventory spotlights: weekly new arrival posts formatted for each platform
- Staff and culture content: introductions, employee recognition, and behind-the-scenes posts that humanize the brand
- Customer delivery photos and testimonials (with permission)
- Community engagement: local event coverage and community sponsorship posts
- Comment and message monitoring: responses to inquiries within business hours
Built For
- Dealers who want to reach younger buyers (under 40) who research on TikTok and Instagram
- Stores with strong inventory turn who want dynamic ads that auto-update as vehicles sell
- Dealer groups that need consistent social presence across multiple locations
- Fixed ops departments promoting service specials and seasonal maintenance content
- Dealers who have struggled to make organic social feel authentic, not corporate
A Simple Process
- 01
Platform audit and pixel verification
- 02
Inventory feed setup and catalog configuration
- 03
Content strategy and campaign launch
- 04
Weekly optimization and community management
We post content you'd actually be proud to show a customer — not stock photos with the dealership name slapped on.