Standalone platform · Included with Fractional CMO

Your dealership's
marketing intelligence,
in one place.

Relevant Intelligence (Relevant BI) brings website, search, advertising, vehicle activity, leads, budget, and marketing collaboration into one clear executive command center.

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Relevant BI customer portal login screen and home dashboard

See performance. Ask better questions. Keep work moving.

We replace scattered attachments, disjointed dashboards, and endless email threads with a single shared workspace.

Relevant BI marketing reports showing traffic and Google Ads data

Connect attention to action

Connect traffic, visibility, media investment, and shopper action in one reporting experience. Compare channels by meaningful outcomes—not reach alone. See whether ad traffic continues into engaged website activity.

Google Analytics, Search Console, and Ads data
Vehicle detail page (VDP) button clicks
Lead volume and source mix
AI Tracker visibility in monitored results

One intelligence layer across connected data

Ask questions in plain language with Ask AI. Instead of hunting through separate reports, Ask AI pulls from multiple connected sources, combines the evidence, explains it, and recommends practical next steps.

"Combine vehicle-page clicks, CarGurus, website traffic, and ads into one vehicle-performance report."

*Ask AI is only as complete as the data available for that dealership. It relies on verified portal data and public context.

Illustrative conversation — not customer results

Which pages or campaigns have attention but not enough action?

Based on your Google Ads and website data over the last 30 days, your "Summer SUV Event" campaign drove 2,400 visitors, but VDP engagement remains below average. Consider updating the landing page offers to align with nearby competitor lease specials.

Add the top three recommendations to our planner.

Done. I've added 3 action items to your shared planner for the marketing team to review.

Executive Visibility

Start meetings with a shared view of the numbers that matter. Spot meaningful changes in traffic, leads, and shopper intent without opening several platforms.

Sales & Inventory Insight

Identify vehicles or vehicle groups receiving attention but not enough action. Bring marketplace, advertising, and inventory-interest signals into the same conversation.

Collaboration & Approvals

Replace scattered attachments and approval threads with one shared workspace. Review plans, comment on tasks, share files, and move agreed recommendations into the planner.

Budget Intelligence

Your expense report isn't a marketing strategy.

Budget Intelligence turns marketing spend into a plan you can steer. Allocate by channel and vendor, plan from a forecast, and see where actual spend is landing against that plan as the month unfolds.

Read this chapter in our brochure

Core / Branding / Converting

Separate essential tools and presence, awareness-building, and action-driving media so every dollar has a stated purpose.

Forecast-based planning

Use your sales forecast and cost-of-advertising-per-car target to plan spend, then allocate across Core, Branding, and Converting.

Actual vs. plan

Track actual spend against the plan so variances surface while there is still time to act.

Cross-store reporting

Normalize supported CRM, DMS, and marketing feeds while preserving store identity, reporting periods, and source definitions. Not every source provides every metric.

Ask AI

Ask plain-language questions about your connected data and get answers in context, not another dashboard to dig through.

Only what applies

Tools and data sources are enabled per account, based on the integrations each dealership actually uses.

Budget Intelligence supports planning and visibility. Outcomes depend on your data, decisions, and market; no specific savings are implied.

Ready to see your dealership clearly?

Relevant Intelligence adapts to each dealership, enabling only the tools and connected data relevant to that account. Start bringing your marketing intelligence into one place.