Dealership people.
Here to serve.
We help automotive businesses bring marketing, websites, data and people into one practical plan, then roll up our sleeves and help carry it out.
We’ve stood on your side of the desk.
Relevant Dealer is built on more than 30 years of automotive experience. We know what a slow month feels like, why a lead goes cold, and how many vendors are asking for your attention.
That experience shapes how we work. We start with your goals, your market and your people, not a standard package. We explain what we’re doing in plain language, and we’re honest about what the data can and cannot tell you.
Our job is simple: make your marketing and technology pull in the same direction, and make the next decision easier.
Same industry.
Different realities.
A single independent store and an automotive software company need very different things. We meet each where they are.
Lead the plan.
Do the work.
Some partners advise. Some execute. We do both, and you choose how much of each you need.
Fractional CMO leadership
Senior marketing leadership without a full-time executive hire. Budget alignment, vendor coordination, CRM and lead-handling reviews, and regular strategy conversations with clear next steps.
Hands-on execution
A team that builds the website, writes the content, launches the campaigns and creates the creative. Strategy doesn’t sit in a slide deck waiting for someone else.
Standalone or coordinated
Start with one service, like a new website or search work. Or bring us in to connect every piece so they support each other.
Alongside your partners
You don’t have to start over. We work with the CRM, DMS, inventory, advertising and OEM partners you already rely on, and help them work together.
Tools we build because dealers needed them.
Our own websites, Relevant Intelligence, and the consent tool came from the same place: seeing what dealership teams struggled with every day and building something more useful.
Where we can help.
Each of these works on its own. Together, they share one strategy and one set of numbers.
Built one dealership at a time. Mobile-first, with connected shopping tools and inventory integrations where supported.
SEO, GEO & AEOContent, local presence, technical foundations and structured data for traditional search and emerging AI answers.
Paid search & paid socialFlat-fee management, conversion tracking and creative across Google, Meta and the platforms your shoppers use.
Relevant IntelligenceAsk plain-English questions of your connected data, budget against NADA-informed guidance, and open the report behind the answer.
Website user consent toolA branded way for visitors to manage tracking preferences, for one rooftop or a whole group.
Fractional CMOSenior marketing leadership plus a hands-on team, coordinating budget, vendors, technology and execution.
What we promise. And what we won’t.
Trust starts with being clear about the edges. Here is how we talk about our work.
- Integrations and data sources vary. What we can connect depends on your systems and partners. Not every source provides every metric.
- No guaranteed rankings, sales or ROI. We work on the things that influence results and report honestly on what we can measure.
- Consent tooling is not legal advice. The consent tool helps you configure visitor choices; its setup should reflect your own legal guidance.
- Franchise websites depend on OEM requirements. Our websites are primarily for independent dealers, with franchise support where OEM rules allow.
Common questions
What does a Fractional CMO actually do?
It is senior marketing leadership without a full-time executive hire. We set strategy with you, align budget and vendors, review CRM and lead handling, meet regularly, and our team carries out the work across channels. Relevant Intelligence is included.
Do we have to replace our current vendors?
No. Many clients keep the partners that are working for them. We can coordinate with your existing website, CRM, DMS, advertising and OEM partners, take on specific pieces ourselves, or both.
Can we start with just one service?
Yes. A website, search work, paid media, Relevant Intelligence or the consent tool can each stand on their own. Some clients start with one and add more later; others want the whole picture coordinated from day one.
Do you guarantee rankings, sales or ROI?
No. Nobody can honestly guarantee search rankings, AI answer inclusion, or sales outcomes. We commit to clear work, transparent reporting from the sources available, and practical recommendations you can act on.
What would help your business most right now?
Tell us what’s on your plate. We’ll listen first, then suggest a practical place to start, whether that’s one project or the whole picture.