We hate the word "agency."

The automotive marketing industry is broken. It is filled with template providers, vanity metrics, and account managers who have never stepped foot on a showroom floor.

Relevant Dealer was built to be the antidote to the traditional agency model. We do not sell you a dashboard and disappear. We do not charge a management fee to run generic creative that five other dealers in your PMA are also using.

We are operators. We sit on your side of the table. As your Fractional CMO, our job is to align your marketing spend with your business goals, hold your vendors accountable, and execute high-end strategies that actually move metal and fill service bays.

We believe in transparency. We believe in data you can actually read. We believe that if a marketing channel cannot be tied back to a sold unit or an RO, it shouldn't be funded.