Relevant BI integration with Google Ads
View your Google Ads campaign spend, clicks, and conversion measurement alongside website and inventory data in Relevant BI.
Relevant BI integration with Google Ads provides essential visibility into your paid search and display investments. Google Ads supplies data on campaigns, clicks, spend, and conversion measurement. By integrating Relevant BI with Google Ads, dealership leaders can hold their marketing investments accountable by viewing paid performance next to actual website engagement and inventory interest.
Note: Available fields, refresh timing, and the presence of specific reports depend entirely on the dealership's connected sources, active permissions, and chosen configuration.
Measuring Paid Performance in Context
Advertising data is most useful when compared with other enabled signals. Bringing Google Ads metrics into Relevant BI can help teams compare high-spend campaigns with configured website events, VDP activity, or call data rather than evaluating clicks alone. That context can reveal areas that deserve closer budget review.
Ad Data vs. Dealership Data
It is crucial to note that ad-platform data is not a substitute for internal lead, sales, or DMS data. Google Ads measures what happens on the advertising network and the immediate actions taken on your site. Relevant BI brings this ad data into the same workspace as your other tools, allowing you to bridge the gap between a reported 'conversion' and a realized business outcome.
- Track campaign spend, clicks, and cost-per-conversion
- Compare Google Ads traffic quality against organic and direct sources
- Evaluate advertising efficiency using a shared executive view
Frequently Asked Questions
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Stop jumping between disconnected reports. Explore how Google Ads and your other enabled platforms can contribute to one shared executive view.