Direct Mail
Data-Driven Physical Mail
Print isn't dead when it's targeted. We use proprietary garage data and equity mining to send highly personalized direct mail campaigns that drive service and sales traffic.
What We Deliver
- Equity mining integration
- Service retention mailers
- Conquest campaigns
- Match-back reporting
Targeted, Not Blasted
A generic 'every door' mailer to your entire zip code is an advertising tax. We use garage data, DMS equity mining, and PMA modeling to identify the exact households worth mailing — people who own the right vehicles, at the right equity position, at the right mileage point.
- Equity mining lists from your DMS: customers in positive equity who are ripe for an upgrade offer
- Conquest garage data: off-brand vehicle owners in your PMA who match your target buyer profile
- Service defectors: previous service customers who haven't visited in 12+ months
- Lease maturity targeting: customers whose leases expire in the next 60–120 days
- In-market signals: households showing online shopping behavior for vehicles in your inventory range
- Saturation mail for high-volume events (tent sales, clearance events) when broad reach is the goal
Creative and Fulfillment
We handle design, print, and drop — including OEM-compliant creative for co-op reimbursement — so your team doesn't have to manage another vendor relationship.
- Variable data printing: personalized offers by vehicle, equity position, or service history
- OEM co-op compliant design and documentation
- Postcard, letter, and self-mailer formats
- Dimensional mail for high-value conquest or loyalty programs
- USPS Every Door Direct Mail (EDDM) for event saturation
- Nationwide fulfillment for multi-rooftop dealer groups
Match-Back Reporting
Every direct mail campaign is followed by a match-back analysis that ties the mailing list to your DMS sold unit and service RO records. You see exactly how many people who received the mailer came in and transacted.
- Sales match-back: mailed households matched to sold units in the 60–90 days post-drop
- Service match-back: mailed households matched to service ROs
- Response rate by list segment (conquest vs. equity vs. defector)
- Cost-per-sold-unit and cost-per-RO calculated from actual transaction data
Built For
- Dealers with aging inventory that needs to move quickly
- Fixed ops departments targeting service defector reactivation
- Stores running seasonal sales events (tax season, holiday, model year closeout)
- OEM regional programs requiring compliant co-op creative
- Dealer groups executing consistent conquest campaigns across multiple rooftops
A Simple Process
- 01
List strategy and data pull
- 02
Creative design and compliance review
- 03
Print production and mailing
- 04
Match-back reporting
Every campaign is tracked. Every result is tied back to transactions — not estimated impressions.