Automotive team training

Train them right. Keep them longer.

Sales, BDC, and Sales Leadership training built on our trainer’s 30 years of automotive experience. Structured, repeatable development that helps reduce turnover, in store and online.

  • Sales
  • BDC
  • Sales Leadership
  • In store + online
Sales training

The key to sales team member retention is getting them to sell 9 cars in the first 30 days.

Our program gets them off the computer and on the phone so they can do what they came to do: sell cars.

Nine cars in 30 days is the program target, not a guaranteed outcome. Results vary.

  1. Phone practiceReal reps on real calls, not scripts read off a screen.
  2. Appointment settingTurning conversations into appointments that show.
  3. Follow-upA rhythm that keeps opportunities alive.
  4. Customer conversationsListening, questions, and moving to the next step.
  5. CoachingFeedback while habits are still forming.
  6. First 30 daysA clear structure for the month that decides who stays.
BDC training

Process and proper data. Better customer experiences.

Proven techniques that bring process and proper data to the BDC, so customers get a better experience and the dealership gets more sales.

Available in store and online.

  • Lead handling and response
  • CRM accuracy
  • Useful notes the next person can act on
  • Consistent follow-up
  • Setting appointments that show
  • Clean handoffs to sales
  • Call review and coaching
Sales Leadership training

Great salespeople. Never trained to lead.

Many great salespeople become managers but are never trained as leaders. We help new and experienced managers build the habits that keep a team developing.

Available in store and online.

  • Coaching that changes behavior
  • Clear, timely feedback
  • Accountability without chaos
  • Onboarding new hires
  • Consistent expectations across the team
How it is delivered

On your floor. On a live screen.
One consistent standard.

In store

Hands-on coaching with your people, on your phones, in your CRM, during real work. Habits get corrected where they happen.

Online

Live, guided practice with a trainer: role-play, call review, and feedback. Not a passive computer course.

Blended

Combine both so every hire, shift, and location trains to the same expectations. A consistent training environment, wherever your team is.

Questions

Fair questions.
Plain answers.

Which teams do you train?

Sales, BDC, and Sales Leadership. Every program is available in store and online, and many dealerships use a blend of both.

What is the difference between in-store and online training?

In-store training is hands-on coaching with your team on your floor, phones, and CRM. Online training is live and guided, with real practice and feedback. It is not a passive course someone clicks through at a computer.

Do you guarantee new salespeople will sell nine cars in 30 days?

No. Nine cars in the first 30 days is the target the sales program is built around, because early success is key to retention. Results vary with the person, the store, inventory, and market.

Who leads the training?

Our trainer brings 30 years of automotive experience. Training is built around real dealership work: phones, appointments, follow-up, customer conversations, and coaching.

How do we get started?

Contact us about your team, your turnover, and where people get stuck. We will talk through which programs fit and whether in-store, online, or a blend makes the most sense.

Where does your team get stuck?

Tell us about your sales floor, BDC, and managers. We will talk through which programs fit and whether in store, online, or a blend makes sense.

Talk about training your team