Website integrationInventory imports from DealerSync for your dealership website
Your DealerSync inventory, pricing, specifications, and photos imported into the website so listings reflect what you manage there.
The vehicles on your website should match the vehicles you manage, without anyone retyping them. For dealerships that use DealerSync, the websites we build import inventory records, pricing, specifications, and photos from DealerSync and turn them into search results and vehicle detail pages. You keep managing inventory where you already do, and the website follows. What the import cannot do is guarantee real-time availability. It reflects the data DealerSync provides at the time of each import, so a vehicle sold an hour ago may still appear until the source reflects the change and a later import processes it.
Note: Availability depends on your dealership's provider agreements, account access, and website configuration. Features described here apply to the websites Relevant Dealer builds and are not an endorsement by the provider.
What comes across
We map DealerSync fields into the website's vehicle model so listings are consistent and searchable.
- Year, make, model, trim, VIN, and stock number
- Pricing as managed in DealerSync
- Specifications and features for filters and detail pages
- Photo sets in the order you arranged them
An example of a new arrival
A clean trade-in is reconditioned, photographed, and priced in DealerSync on Thursday afternoon. On the next scheduled import the vehicle appears on the website with its photos and specifications, searchable by body style and price. The shopping assistant can find it when someone asks for a similar vehicle. No one had to send a spreadsheet to a web vendor.
Working with scheduled updates
Imports run on a schedule, triggered through Upstash QStash on our platform. Monitoring checks can be configured to flag when an import returns fewer vehicles than expected or fails outright. The schedule is set to match how often your data changes, and a faster schedule cannot outrun a source that has not been updated yet.
Accuracy and enrichment
The website displays what the source provides. If a price is wrong in DealerSync, it will be wrong online until corrected there. Where configured, data from MarketCheck and NeoVIN can enrich listings with build details and available window stickers, but DealerSync remains the record for your inventory on the website.
What good source data looks like
The quality of your online listings starts in DealerSync. Complete descriptions, accurate pricing, a full set of well-lit photos in a logical order, and correct trims make every downstream feature better: search filters work, the shopping assistant recommends the right vehicles, and enrichment has a clean VIN to work from. When a field is blank in the source, we can show a sensible fallback on the website, but we cannot know what a dealer meant to enter. A useful habit is to spot-check a few new arrivals on the website each week and compare them with DealerSync, so mapping or data issues are noticed while they affect one vehicle instead of fifty.
Handling price changes and photo updates
When you lower a price or reshoot a vehicle in DealerSync, the website picks up the change on the next import. Shoppers who saved the vehicle see the current information on their next visit. If the change is time-sensitive, such as a weekend special, it is worth knowing your import schedule so you can update the source early enough for the website to reflect it in time.
For website visitors
- Direct customer feature: complete listings with photos, specs, and pricing to compare.
- Better search and filters because data is structured consistently.
For your dealership
- Manage inventory once, in DealerSync, rather than in two places.
- Fewer manual updates and vendor requests.
- Monitoring flags import problems early.
Frequently Asked Questions
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We build custom dealership websites with practical integrations like DealerSync, configured around your providers and how your customers shop.