Website integrationLinking shoppers to your RouteOne financing application
A clear, well-placed link from your website to your dealership's external RouteOne financing application.
Some shoppers are ready to apply, not just to explore. For dealerships that use RouteOne, the websites we build provide a clear path to the dealership's external RouteOne financing application. This is a link, not an embedded flow: the shopper leaves your website and completes the application in RouteOne's environment. That keeps sensitive application data within the provider's system. It also means we are careful about what we say around the link. Submitting an application does not guarantee approval, and terms are determined by lenders, not by the website.
Note: Availability depends on your dealership's provider agreements, account access, and website configuration. Features described here apply to the websites Relevant Dealer builds and are not an endorsement by the provider.
Where the link appears
Placement matters more than people expect. A financing link buried in the footer gets ignored; one that appears at the moment of intent gets used.
- Finance page call to action
- Vehicle detail pages near payment information
- Shopping assistant handoff when a shopper asks to apply
- Optional pairing with prequalification for earlier-stage shoppers
An example of a ready buyer
A returning customer has already test-driven a crossover and knows they want it. From the vehicle page they click the financing application link, see a short note that they are leaving the site to apply securely with RouteOne, and complete the application. Your finance team then works the deal in RouteOne as usual. The website's job was to make that step obvious and trustworthy.
Why a link instead of an embed
An external link keeps the boundary clear. The application, its disclosures, and its data handling belong to the provider and your dealership's account. The website does not collect or store the application details. We label the link so shoppers understand they are moving to a separate service, which reduces confusion and abandoned sessions.
Setup boundaries
The link must be specific to your dealership's RouteOne account. We confirm it during setup and recheck it when accounts change. If your store also uses a prequalification tool, we help decide which shoppers see which option first so the two complement each other instead of competing.
Making the handoff feel trustworthy
Leaving a website to enter personal financial details is a moment of hesitation for many shoppers. We reduce that by labeling the link plainly, explaining in a sentence that the application is completed securely with RouteOne on behalf of your dealership, and opening it in a way that lets the shopper return to the vehicle they were viewing. The surrounding copy avoids pressure and avoids promises. A shopper who understands what happens next is more likely to finish.
Keeping the shopping context
Where analytics are configured and the shopper's consent choices allow it, clicks on the application link can be counted as an aggregate website event, for example how often the link is used from vehicle pages versus the finance page. That measurement shows link usage only. It does not show whether an application was started or completed, does not identify the shopper, does not track abandonment, and does not create a CRM lead on its own. The application and its outcome remain in RouteOne, where your finance team already works it. The website does not handle application data.
For website visitors
- Direct customer feature: a clear, trustworthy path to apply when ready.
- Application data is entered with the provider rather than on the website.
For your dealership
- Ready buyers reach your application without calling for a link.
- Applications land in the system your finance team already uses.
- Clear separation of responsibilities for data handling.
Frequently Asked Questions
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We build custom dealership websites with practical integrations like RouteOne, configured around your providers and how your customers shop.