SEO / GEO / AEO
Search & Generative Engine Optimization
Traditional SEO is table stakes. We optimize your inventory and content for search engines, generative AI platforms (GEO), and answer engines (AEO) to ensure you're the first recommendation when buyers ask AI where to buy.
What We Deliver
- Google Business Profile domination
- AI search visibility
- Technical site health
- Local inventory indexing
Three Disciplines, One Strategy
Search has fractured. A buyer might open Google to find the best used truck deals in their market, ask ChatGPT to compare two crossovers, or tell Siri to find a Chevy dealer near them. We optimize across all three surfaces so your store shows up regardless of where the question starts.
- SEO: technical site health, on-page content, and local organic rankings
- GEO (Generative Engine Optimization): structured content and citations that get your dealership referenced inside AI-generated answers on ChatGPT, Gemini, and Perplexity
- AEO (Answer Engine Optimization): zero-click featured snippets, FAQ schema, and voice-search-ready content that wins position-zero in Google
- Google Business Profile: categories, attributes, photos, Q&A, posts, and review strategy to dominate the local pack
- Technical audits: Core Web Vitals, crawlability, schema markup, and site architecture reviewed quarterly
- Local inventory indexing: VDP-level schema and structured data so individual units appear in Google Shopping and Maps
Why Dealership SEO Is Different
Automotive search is hyper-local and hyper-competitive. Your market may have three other dealers targeting the same 'Honda Civic deals near me' query, plus manufacturer sites and third-party aggregators (Cars.com, CarGurus, AutoTrader) with enormous domain authority. Generic SEO vendors miss this dynamic and waste time chasing national keywords you can't win.
- PMA-specific keyword strategy built around your actual conquest radius, not generic 'car dealer near me' terms
- Inventory-aware content: model-year and trim pages that align to real in-stock VINs
- Competitor gap analysis to find keywords your rivals rank for that you should own
- OEM co-op compliance — all content and campaigns meet manufacturer digital standards
- Review velocity management to improve GBP star rating and ranking signals
- Monthly citation audits across Yelp, Bing Places, Apple Maps, and 60+ directories
What We Deliver Every Month
We operate on a transparent monthly cadence. You receive a dashboard showing organic traffic, ranking movement, GBP impressions, and lead attribution — not a PDF of keywords you can't act on.
- Keyword rank tracking across Google, Bing, and AI search surfaces
- GBP performance report: impressions, calls, direction requests, and photo views
- Content published and optimized (service pages, model pages, blog posts)
- Technical issue log with resolution status
- Schema audit and structured data updates
- Monthly strategy call with recommendations for the next 30 days
Built For
- Single-point franchised dealers targeting a defined PMA
- Dealer groups needing consistent multi-rooftop local presence
- OEM regional teams managing dealer digital compliance
- Pre-owned and independent lots competing against franchise stores
- Dealers losing organic share to Cars.com, CarGurus, or a recently relaunched competitor site
- Stores whose GBP listing ranks below a competitor with fewer reviews
A Simple Process
- 01
Technical & GBP audit
- 02
Keyword & competitor research
- 03
On-page and schema deployment
- 04
AI/AEO content strategy
- 05
Monthly reporting & iteration
No black-box reporting. You see exactly what we changed, why, and what moved.