Custom Reporting
Data You Can Actually Read
No more generic vendor dashboards. We build custom reporting solutions that connect marketing spend directly to showroom visits and sold units.
What We Deliver
- Multi-touch attribution
- Executive dashboards
- Vendor accountability reports
- Real-time pacing
What We Connect
A dealer typically has separate dashboards for Google Ads, Meta, the DMS, the CRM, the website platform, call tracking, email, direct mail, SEO, and every other vendor. None of them talk to each other. We pull all of it into a single reporting layer and build the views your leadership team actually needs.
- Google Ads and Microsoft Ads spend, impressions, clicks, and conversions
- Meta (Facebook/Instagram) paid social performance
- GA4 website behavior: sessions, VDP views, form submissions, phone events
- Call tracking data from DNI providers (CallRevu, Marchex, CallSource, Invoca, etc.)
- DMS sold unit data for closed-loop attribution against digital spend
- CRM lead volume and appointment set/show rates by source
- Email campaign performance: open, click, and unsubscribe rates
- Direct mail match-back reports tied to sold units and service ROs
Dashboard Types We Build
Different roles need different views. We build role-specific dashboards so the right people see the right numbers without having to dig.
- Executive summary: high-level KPIs for Dealer Principals and GMs — cost-per-lead, cost-per-sale, total marketing spend, and ROI
- Channel performance dashboard: side-by-side vendor comparison with spend, leads, and cost-per-lead
- Inventory health view: SRP and VDP metrics correlated with days-in-stock and aging inventory
- Service lane dashboard: RO volume, source attribution, appointment show rates
- Pacing report: month-to-date spend vs. budget with projected end-of-month outcome
- Vendor accountability scorecard: each vendor graded against agreed KPIs on a monthly basis
Built For
- Dealers spending $10,000+/month on marketing who can't connect that spend to sold units
- Dealer groups who need consistent performance visibility across multiple rooftops
- GMs who are tired of reading 10 vendor reports to understand one month
- Marketing managers who need ammunition to hold underperforming vendors accountable
- Fixed ops directors who want service-lane marketing attribution
- OEM regional teams who need consolidated dealer performance data
A Simple Process
- 01
Data source audit & access setup
- 02
Attribution model design
- 03
Dashboard build & configuration
- 04
Team training & handoff
You own the data and the dashboard. If you leave, it goes with you.