What tools do you use to build dashboards?

We build primarily in Google Looker Studio (free, shareable, real-time), Tableau, or Power BI depending on your organization's existing tooling and data volume. For simpler monthly reporting, we can also deliver structured Google Sheets or Excel workbooks with automated data pulls.

Can you do true closed-loop attribution that ties a click to a sold unit?

Yes, but it requires CRM or DMS data access. When we can match a sold unit back to a lead source in the CRM, and that lead source back to a digital click in GA4 or the ad platform, we can calculate a true cost-per-sale by channel. This is the most valuable reporting we build and the hardest for individual vendors to provide because it requires data they don't control.

How do you handle attribution when a customer touches multiple channels?

We set up multi-touch attribution models that distribute conversion credit across the touchpoints a buyer hit before converting — rather than giving 100% credit to the last click (which almost always favors branded paid search). The model we recommend depends on your average purchase cycle length and the channel mix you're running.

Analytics

Dealership Marketing Reports & Dashboards

Data You Can Actually Read

Discuss Your Reporting Needs

Understand where your marketing budget goes and what your dealership can measure. We build custom marketing reports and dashboards around your leadership team's questions, using authorized advertising, website, CRM, and sales data where available. Connections and attribution depend on your providers, permissions, and data quality.

What We Deliver

Multi-touch attribution
Executive dashboards
Vendor accountability reports
Real-time pacing

What We Connect

Separate vendor dashboards can make it difficult to compare results. We begin by reviewing your available sources, access permissions, and definitions. Depending on supported integrations and exports, your reporting may include:

Google Ads and Microsoft Ads spend, impressions, clicks, and conversions
Meta (Facebook/Instagram) paid social performance
GA4 website behavior: sessions, VDP views, form submissions, phone events
Call tracking data from DNI providers (CallRevu, Marchex, CallSource, Invoca, etc.)
DMS sold unit data for closed-loop attribution against digital spend
CRM lead volume and appointment set/show rates by source
Email campaign performance: open, click, and unsubscribe rates
Direct mail match-back reports tied to sold units and service ROs

Dashboard Types We Build

Different roles need different views. We build role-specific dashboards so the right people see the right numbers without having to dig.

Executive summary: high-level KPIs for Dealer Principals and GMs — cost-per-lead, cost-per-sale, total marketing spend, and ROI
Channel performance dashboard: side-by-side vendor comparison with spend, leads, and cost-per-lead
Inventory health view: SRP and VDP metrics correlated with days-in-stock and aging inventory
Service lane dashboard: RO volume, source attribution, appointment show rates
Pacing report: month-to-date spend vs. budget with projected end-of-month outcome
Vendor accountability scorecard: each vendor graded against agreed KPIs on a monthly basis

Custom Reporting or Relevant Intelligence?

Relevant Intelligence is our customer-facing analytics offering for bringing supported website, search, advertising, lead, and budget information into an executive view. Custom reporting is for questions, reporting formats, or workflows that need a more tailored approach.

Start with the decisions your team needs to make
Review supported connections before committing to a scope
Agree on definitions, reporting frequency, and data limitations
Validate the reports with the people who will use them

The right approach may be Relevant Intelligence, a custom reporting project, or both. We will help you identify the fit before defining the work.

Relevant Intelligence example report with website traffic, engagement, and advertising metrics — Illustrative Relevant Intelligence product screen, not customer results. Explore Relevant Intelligence to compare the platform with a custom reporting engagement.

Built For

Dealers spending $10,000+/month on marketing who can't connect that spend to sold units
Dealer groups who need consistent performance visibility across multiple rooftops
GMs who are tired of reading 10 vendor reports to understand one month
Marketing managers who need ammunition to hold underperforming vendors accountable
Fixed ops directors who want service-lane marketing attribution
OEM regional teams who need consolidated dealer performance data

A Simple Process

01
Data source audit & access setup
02
Attribution model design
03
Dashboard build & configuration
04
Team training & handoff

You own the data and the dashboard. If you leave, it goes with you.

Frequently Asked Questions

Related Resources

Need Custom Reporting for your operation?

Let's discuss how this fits into your broader marketing strategy.

Discuss Your Reporting Needs