Call Tracking
Dynamic Number Insertion
Understand exactly which campaigns are making the phone ring. We implement dynamic number insertion (DNI) to tie offline conversions back to digital spend.
What We Deliver
- Source-level tracking
- Call recording & QA
- Spam filtering
- CRM integration
How Dynamic Number Insertion Works
DNI replaces your dealership's listed phone number with a unique tracking number for each traffic source — one number for Google Ads visitors, a different one for organic search, another for direct traffic, another for your email campaigns, and so on. When a customer calls, the tracking platform records which number they dialed, giving you exact call attribution by channel.
- Source-level tracking: separate numbers assigned to paid search, organic, social, email, and direct mail
- Keyword-level attribution: for paid search callers, records the exact keyword that triggered the ad
- Session-level tracking: matches the call to the specific website session, including pages viewed before calling
- Call recording: every inbound call recorded for BDC quality assurance and training
- Spam filtering: automated detection and filtering of robocalls and vendor solicitations from your call volume
- CRM push: call records pushed to your CRM with source attribution so leads are properly tagged
Why This Matters for Dealer Marketing
Automotive buyers still call dealerships before they visit. If you cannot attribute those phone leads back to the campaign that generated them, you are flying blind on which marketing is actually working — and likely over-crediting digital channels that look good on click reports but generate few calls.
- Prove which channels drive inbound phone volume, not just form submissions
- Identify which campaigns generate call volume without vehicle purchases (wasted spend)
- Monitor BDC call handling quality with recorded call playback
- Provide OEM co-op documentation: call volume is a required metric for many co-op programs
- Feed phone conversion data into Google Ads for smarter bidding optimization
- Catch and eliminate spam call inflation that makes vendor reports look better than reality
Built For
- Dealers whose BDC handles a significant volume of inbound calls
- Stores running paid search campaigns without phone conversion tracking
- Marketing managers who need to prove ROI of campaigns that drive phone leads
- Fixed ops departments where most appointment scheduling happens by phone
- Dealer groups who want consistent call QA across multiple rooftops
A Simple Process
- 01
DNI platform setup and number provisioning
- 02
Website script installation and source mapping
- 03
CRM integration and lead tagging
- 04
Call recording and QA workflow setup
We work with all major DNI platforms — CallRevu, Marchex, CallSource, Invoca — or can recommend the right fit for your operation.