Strategy
Top-Down Marketing Leadership
We don't just execute; we architect. As your fractional CMO, we align your marketing spend with your business goals, manage vendor relationships, and build a unified operational model.
What We Deliver
- Vendor orchestration
- Budget allocation
- Co-op compliance
- Quarterly roadmaps
What a Fractional CMO Actually Does
Most dealers either have no marketing leadership above the vendor level, or a marketing manager who lacks the authority and experience to hold vendors accountable and allocate budget strategically. A fractional CMO fills that gap without the cost — or the risk — of a full-time executive hire.
- Monthly marketing roadmap aligned to your sales and service objectives
- Vendor audit: reviewing every marketing vendor you pay, what they deliver, and whether the ROI justifies the spend
- Budget architecture: allocating spend across channels (paid search, SEO, social, direct mail, email) based on your mix of new, pre-owned, and service
- OEM co-op strategy: maximizing reimbursable spend and ensuring compliance across all co-op programs
- Quarterly business reviews with Dealer Principal or GM to align marketing to sales floor reality
- Ad hoc strategic support for major decisions: website platform changes, CRM migrations, new vendor evaluations
Vendor Accountability
The typical dealer works with 8–14 marketing vendors, each providing their own dashboard showing their own numbers in the best possible light. None of them show you the full picture, and no one is holding them collectively accountable.
- Single point of contact for all vendor performance conversations
- Standardized reporting that pulls all vendor data into one view
- Vendor scorecards graded quarterly against agreed KPIs
- Contract review and negotiation support when renewals come up
- Recommendations on which vendors to cut, consolidate, or replace
- RFP management when you need to evaluate new vendors competitively
Co-Op & Budget Optimization
Dealer co-op programs are worth tens of thousands of dollars per rooftop annually — but only if you claim them correctly. We make sure every eligible campaign is structured, documented, and submitted.
- Eligible spend identification across all active OEM programs
- Campaign documentation in OEM-required formats
- Submission preparation and tracking
- Compliance review of all creative before it goes live
- Year-over-year co-op utilization reporting
- Guidance on new program enrollment when incentives change
Built For
- Single-point dealers without an in-house marketing director
- Dealer groups whose marketing manager is overwhelmed by vendor volume
- New dealer principals who inherited a chaotic vendor stack
- OEM regional operations that need a consistent execution partner across multiple rooftops
- Dealers who have grown fast but whose marketing infrastructure hasn't kept pace
- Automotive SaaS companies that need strategic go-to-market support, not just execution
A Simple Process
- 01
Current-state vendor & spend audit
- 02
Strategic roadmap development
- 03
Vendor stack optimization
- 04
Ongoing monthly leadership
We work alongside your team, not around them. You stay in control — we give you the strategic clarity to act on it.