Relevant View
Identify Anonymous Website Visitors
Relevant View pulls from 37 data aggregators to enhance your first-party website data, identifying anonymous visitors down to a verified person — name, validated email, address, phone, and pages viewed. Pipe the data into your CRM, BI tools, or ad platforms in real time and turn invisible traffic into addressable audiences.
What We Deliver
- 100% pinged email addresses & names
- Direct CRM, PowerBI & Tableau integration
- Lookalike & retargeting audience exports
- Service & hiring pipeline visibility
How Relevant View Works
When a visitor lands on your dealership website, a lightweight script fires. That session is matched against a network of 37 data aggregators — credit bureau data, phone carrier records, address validation sources, and proprietary consumer databases — to resolve the anonymous device to a verified individual. The process happens in real time, typically within seconds of the page load.
- Session fingerprinting: device, browser, and behavioral signals collected for matching
- 37-aggregator identity resolution: anonymous sessions matched against the largest available identity graph
- Verified contact output: name, validated email address, mailing address, and phone number
- Pages-viewed data: exactly which VDPs, SRP filters, and content pages the visitor engaged with
- CRM push: identified contacts delivered to your CRM (VinSolutions, Elead, DealerSocket) as new leads or enrichment on existing contacts
- Ad platform export: identified contacts exported as Custom Audiences to Meta and Google for immediate retargeting
What You Do With the Data
Relevant View doesn't just show you who was on your site — it activates that information across every channel in real time.
- Immediate BDC follow-up: identified high-intent visitors (those who viewed 3+ VDPs) flagged in your CRM for same-day outreach
- Automated email sequences: identified contacts entered into a 30 or 90-day email nurture via Relevant Connect
- Retargeting amplification: every identified visitor added to your Meta and Google retargeting audiences — no pixel window required
- Service pipeline: identified visitors to your service pages flagged for service advisor follow-up
- Hiring pipeline: identified visitors to your careers page flagged for recruiter outreach
- BI reporting: full visitor identity feed delivered to your data warehouse or BI tool for attribution modeling
Privacy, Compliance, and Data Integrity
Visitor identification operates within the bounds of U.S. data privacy law and platform policies. Here is how we approach it.
- All identification uses permissioned consumer data from opt-in data networks — not scraped or stolen data
- Compliant with applicable U.S. federal and state privacy statutes including CAN-SPAM
- Validated email addresses reduce bounce rates and protect your sending domain reputation
- Suppression lists applied automatically: existing customers and opt-outs excluded from outreach
- Data minimization: only contact data needed for identified use cases is stored and activated
- Audit trail: full log of identification events, data sources used, and downstream activation for compliance documentation
Built For
- Dealers with significant website traffic (5,000+ monthly sessions) who convert less than 3% to leads
- Stores whose BDC is underutilized between inbound lead peaks
- Marketing teams who want to retarget VDP visitors without relying solely on pixel audiences
- Fixed ops departments who want to identify and follow up with service-page visitors who didn't submit an appointment form
- Dealer groups who want a first-party data asset that persists across vendor changes
A Simple Process
- 01
Script installation and CRM integration setup
- 02
Segmentation rules configured (high-intent triggers, exclusions)
- 03
CRM and ad platform connections verified
- 04
Live data review and BDC workflow training
Most stores are live and seeing identified visitors within 48 hours of script installation.