Website
High-Conversion Dealer Sites
Your website is your digital showroom. We design fast, conversion-optimized experiences that guide users from SRP to VDP to lead submission with minimal friction.
What We Deliver
- Mobile-first architecture
- Conversion rate optimization
- Inventory integration
- Speed & Core Web Vitals
What We Build
A dealer website is not a brochure site — it is a revenue-generating machine that needs to handle inventory search, VDP detail, lead capture, financing applications, service scheduling, and chat, all while loading in under two seconds on a mobile device. We design and optimize every layer of that experience.
- SRP (Search Results Page) design: filtering, sorting, and card layout optimized for VDP click-through rate
- VDP (Vehicle Detail Page): pricing display, photo sequencing, CTA placement, and form optimization tested for lead conversion
- Homepage: above-the-fold messaging aligned to current inventory, promotions, and seasonal offers
- Service scheduling pages: friction-reduced appointment flows tied to your drive's capacity
- Financing and credit application pages: trust signals, rate displays, and compliance-safe language
- Mobile-first layouts: 65–75% of dealer web traffic is mobile; every layout is designed for thumb navigation first
- Speed optimization: Core Web Vitals (LCP, CLS, FID/INP) tuned to meet Google's 'Good' threshold
- Schema markup: AutomotiveBusiness, Vehicle, and FAQPage structured data for enhanced SERP appearance
Conversion Rate Optimization
Most dealer websites convert 1–3% of sessions into leads. Small CRO improvements compound significantly: a 1-point conversion rate gain on 10,000 monthly sessions is 100 additional leads per month. We identify and fix the specific friction points suppressing your current conversion rate.
- Heatmap and session recording analysis to find where users drop off
- CTA placement and copy testing: 'Get ePrice' vs. 'Check Availability' vs. 'Get Today's Price'
- Form length reduction: removing unnecessary fields that suppress form completion rates
- Chat and live lead response integration with your BDC workflow
- Trust signals: reviews, awards, OEM certifications, and staff photos placed at the right conversion points
- Exit-intent pop-ups for shoppers who reach a VDP but don't submit a lead
- A/B testing plan for homepage hero, VDP hero image, and primary CTA variants
Platform & Inventory Integration
This service focuses on improving your existing website and supported inventory connections. If you need a custom-built replacement, explore our Dealership Websites offering. Platform access, provider agreements, and OEM rules determine what we can implement.
- Platform-specific improvements scoped to the access and capabilities of your existing automotive CMS
- DMS inventory feed integration and optimization (CDK, Reynolds & Reynolds, Dealertrack, DealerSocket DMS)
- Google Merchant Center vehicle listing feeds for Paid Search and free Shopping listings
- Third-party trade tool integration (KBB ICO, Carfax, AutoCheck)
- CRM form routing verification to ensure every lead reaches the right desk
- Tag Manager and GA4 audit to ensure all conversion events fire correctly
Built For
- Dealers whose website loads slowly on mobile (LCP above 2.5 seconds)
- Stores with low SRP-to-VDP click-through or VDP-to-lead conversion rates
- Dealers who have changed inventory providers and need the website to catch up
- Dealer groups that need consistent design across multiple rooftops
- Stores launching new models or EV lines that need dedicated landing pages
- Dealers whose website platform won't let their vendor fix the issues we're flagging
A Simple Process
- 01
Current site audit & Core Web Vitals assessment
- 02
CRO analysis and priority roadmap
- 03
Design and page builds
- 04
QA, speed testing, and launch
- 05
Post-launch monitoring
We prioritize usability, performance, and measurable conversion paths within your platform's constraints.
Frequently Asked Questions
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